LAUNCHED IN AUGUST 2010, 'THE SITCH ON FITCH' TITLE SEIZED PUBLISHING IN SEPTEMBER 2015. AN INTELLIGENT, NAVIGABLE ARCHIVE WILL BE MADE AVAILABLE SOON. FOR THE LATEST ON ABERCROMBIE & FITCH BRAND, VISIT @ABERCROMBIE.TSOF ON INSTAGRAM. THANK YOU.

Friday, July 18, 2014

News Now! | Seagull & Surfer Preview – Part II: Premier Playlist...


         ON JULY 28th, The Sitch on Fitch Co. will unveil Seagull & Surfer – the upcoming unprecedented and inspired answer, by #THEHOTTESTBLOG, for the devoted and passionate fans of the romantic and cool fantasy of SoCal by Abercrombie & Fitch. Delving deep into the lore of Hollister Co. and more, Seagull & Surfer is furthermore wholly exploratory and transportive across and to the farthest reaches of the icon's legendary, multifaceted and layered essence...



TRAVERSING
THE WATERS OF
THE HOLLISTER MYTHOS,
#THERADDESTBLOG
KEEPS IT TOTALLY EPIC
FREE-SPIRITED AND INSANELY
ADVENTUROUS, DUDE!



As a part of two spaced previews during the countdown to the launch of this anticipated concept (check out first preview), #THEHOTTESTBLOG now invites you to sample tracks from the upcoming Premier Playlist to Seagull & Surfer! Discover the rad tracks, (here)!*Spotify account required

Seagull & Surfer surfs live July 28th, 12:00PM (EDT; UTC−04:00)...

Stay FIERCE!




Instagram