LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Friday, July 18, 2014

News Now! | Seagull & Surfer Preview – Part II: Premier Playlist...


         ON JULY 28th, The Sitch on Fitch Co. will unveil Seagull & Surfer – the upcoming unprecedented and inspired answer, by #THEHOTTESTBLOG, for the devoted and passionate fans of the romantic and cool fantasy of SoCal by Abercrombie & Fitch. Delving deep into the lore of Hollister Co. and more, Seagull & Surfer is furthermore wholly exploratory and transportive across and to the farthest reaches of the icon's legendary, multifaceted and layered essence...



“ TRAVERSING
THE WATERS OF
THE HOLLISTER MYTHOS,
#THERADDESTBLOG
KEEPS IT TOTALLY EPIC
FREE-SPIRITED AND INSANELY
ADVENTUROUS, DUDE! ”



As a part of two spaced previews during the countdown to the launch of this anticipated concept (check out first preview), #THEHOTTESTBLOG now invites you to sample tracks from the upcoming Premier Playlist to Seagull & Surfer! Discover the rad tracks, (here)!*Spotify account required

Seagull & Surfer surfs live July 28th, 12:00PM (EDT; UTC−04:00)...

Stay FIERCE!




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