LAUNCHED IN AUGUST 2010, 'THE SITCH ON FITCH' TITLE SEIZED PUBLISHING IN SEPTEMBER 2015. AN INTELLIGENT, NAVIGABLE ARCHIVE WILL BE MADE AVAILABLE SOON. FOR THE LATEST ON ABERCROMBIE & FITCH BRAND, VISIT @ABERCROMBIE.TSOF ON INSTAGRAM. THANK YOU.

Tuesday, July 8, 2014

News Now! | Seagull & Surfer Preview – Part I: Jake's Journals...


         ON JULY 28th, The Sitch on Fitch Co. will unveil Seagull & Surfer – the upcoming unprecedented and inspired answer, by #THEHOTTESTBLOG, for the devoted and passionate fans of the romantic and cool fantasy of SoCal by Abercrombie & Fitch. Delving deep into the lore of Hollister Co. and more, Seagull & Surfer is furthermore wholly exploratory and transportive across and to the farthest reaches of the icon's legendary, multifaceted and layered essence...



TRAVERSING
THE WATERS OF
THE HOLLISTER MYTHOS,
#THERADDESTBLOG
KEEPS IT TOTALLY EPIC
FREE-SPIRITED AND INSANELY
ADVENTUROUS, DUDE!



As a part of two spaced previews during the countdown to the launch of this anticipated concept, #THEHOTTESTBLOG shares with you an excerpt from inside one of the chapters of Jake's Journals, the exclusive literary supplement to Seagull & Surfer...

"The beach arose slowly and vivaciously with the closer draw of dawn. However, looking out onto the rising awe ever beauteous in his eyes, he could hear nothing. To him, silence. Lost in the splendor before his eyes, his mind was locked in the visual hypnotism of dream manifested in the reality of being. But his senses of the body were in awareness of the melodies and caresses of the beach, nonetheless; it was the rise of yearnings feeling the warmth of sun, the touch of breeze, and the characteristic smell of surfer's paradise that then uplifted the muted moment to a full immersive joy.
He swallowed, eyes set fiercely with heavy heart, and drummed his fingers over the baluster. He was going out. He was going out – out there spirited, away and gone – and to return never again..."

Discover the characters and follow the story when Seagull & Surfer surfs live July 28th, 12:00PM (EDT; UTC−04:00). The next preview into one of the many elements of this upcoming concept will be shared on July 18th...

Stay FIERCE!






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