LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Monday, December 31, 2012

Abercrombie & Fitch in Dublin! | New Years 2013 Celebrations in Front of 34 College Green...

The world is partying till the break of dawn... It's New Years 2013 and everyone is ushering the fresh new year with the coolest festivities in town!

Check out these 31 December 2012 images of Dublin getting prepped and celebrating the arrival of 2013...on College Green square in front of Abercrombie & Fitch!









NYE DUBLIN 2013 stage facing Abercrombie & Fitch






A great thanks to our Dublin correspondent Patrick for the photos, and to you and everyone else...HAPPY 2013!

Stay FIERCE!

Friday, December 28, 2012

THE A&F CLUB! | Prepping with Spring Preview 2013...


We're now in the post-Chistmas part of the Winter 2012/2013 season. It's Spring Preview 2013 and The A&F Club has got the perfect exclusives to get you started...

Pick your color and get prepped!






































GET MORE PHOTO EXCLUSIVES FROM ‘THE A&F CLUB’...
FANTASTIC BACKGROUNDS, FACEBOOK COVERS, ETC.
JOIN TODAY FOR THOSE AND SO MUCH MORE!


THE A&F CLUB is exclusively available only in the United States. Check out THE A&F CLUB terms and conditions, including more detail on content and offers, (here)!

CLUB CALI! | Surfing into Spring Preview 2013...


We've begun the post-Christmas period of the season... It's Spring Preview 2013 with an emphasis on mouthwatering color-flair at the Perfect View gallery of Club Cali...

Check it out!






































GET MORE PHOTO EXCLUSIVES FROM ‘CLUB CALI’...
FANTASTIC BACKGROUNDS, FACEBOOK COVERS, ETC.
JOIN TODAY FOR THOSE AND SO MUCH MORE!


CLUB CALI is exclusively available only in the United States. Check out the CLUB CALI terms and conditions, including more detail on content and offers, (here)!

Wednesday, December 26, 2012

A Hollister Girl in England! | Boxing Day Sales...


A belated Merry Christmas to you all! Hope you've had an amazing two weeks since I've last posted! And do you know what I'm doing today? I'm going into Liverpool to check out the boxing day sales! Hopefully I'll be able to find some amazing deals to show you all.

In the meantime, have you checked out the funky new tanks that are just perfect for the spring? Take a look at these....

'Beach Street' tank
Ilana tank







'Seaside Reef' tank

Wouldn't they look perfect with some cutoffs or just your favourite pair of faded jeans? *sigh* I can't wait for spring!

Sorry for the short post folks, but it's a bit of a hectic time round here. I might be a bit scarce for the next couple of weeks- I've got my first AS level exams starting in January, but I'll still post! The last thing I want is to let you guys down :)

See you next week!


Tuesday, December 25, 2012

An HCo Dude in Scotland! | A Merry #SoChill Christmas!

Hey Dudes & Bettys!

How are you all?

Firstly, I'd like to say "Merry Christmas" or "Happy Holidays" to everyone reading this! The big day has finally arrived. Santa has been, the presents have been opened, the family is around and the turkey (or the substitute if you are vegetarian, like myself) has been prepared... All that is left to do now is eat! So don't worry, I'm not going to keep you for long!



Were You coal-naughty #FIERCE in 2012? ;)


There is a ton of festive clothing at Hollister and abercrombie (kids). So here's a few of my favourites! The Hollister ones are currently only available in the USA. I was quite disappointed with the Bettys selection, as there wasn't any Christmas related slogans or graphics, but I selected one of the tees that is quite popular over here instead :) Also, I wanted a cool Abercrombie & Fitch men's Christmas tee, but they don't seem to have done any this year which was quite disappointing.



A&F Kids - Girls Bella Shine Tee (Navy & Grey Shown) £26 - Boys Douglass Mountain Tee (Grey Shown) £20
Hollister Co - Dudes Salt Creek Tee (Navy & Red Shown) $17.50 - Bettys Seal Beach Tee (Pink Shown) $24.50


I'll be heading out tomorrow to the Boxing Day sales. It's like the UK version of America's Black Friday, but just slightly not as crazy! Haha. I doubt Hollister or Abercrombie will put on a sale for us over here, but if they do, I will definitely be first in line!

What did you get for Christmas? Drop me a comment below! You can also follow me on Instagram - @Cameron_Johnstone

Anyways guys, I'll go just now and let you all get on with your festive day and night! Enjoy the rest of your Christmas and I'll be back next Tuesday with more FIERCE news!

Stay FIERCE this Christmas!

~Cameron

Monday, December 24, 2012

THE A&F CLUB! | XXXMAS Festive Fun Under the Mistletoe...


Fun, playful, and oh so festive! Check out all the cheeky holiday humor at The A&F Club's exclusive gallery. And as we figured, this is indeed a very ho, ho, ho XXXMAS 2012... #Cheers #MerryChristmas






































GET MORE PHOTO EXCLUSIVES FROM ‘THE A&F CLUB’...
FANTASTIC BACKGROUNDS, FACEBOOK COVERS, ETC.
JOIN TODAY FOR THOSE AND SO MUCH MORE!


THE A&F CLUB is exclusively available only in the United States. Check out THE A&F CLUB terms and conditions, including more detail on content and offers, (here)!

CLUB CALI! | A Very Cheeky #SoChill Christmas...


Christmas Day is just around the corner! Check out the Perfect View gallery images for great e-cards and messages all about cheeky #SoChill attitude. Wishing you a MERRY CHRISTMAS...






































GET MORE PHOTO EXCLUSIVES FROM ‘CLUB CALI’...
FANTASTIC BACKGROUNDS, FACEBOOK COVERS, ETC.
JOIN TODAY FOR THOSE AND SO MUCH MORE!


CLUB CALI is exclusively available only in the United States. Check out the CLUB CALI terms and conditions, including more detail on content and offers, (here)!

Abercrombie & Fitch Family Spring Preview 2013! | Looks for the Girlies...


The A&F Family has been naughty! Even before the end of Christmas, they're already showing us the hottest goods for the upcoming Spring 2013 season? Yes, indeed! And from what's been seen, we're gonna have a return to classics (baseball caps! And for women, too!) and a further venture into all-new all-Americana prepster casual style...even with some Sydney sensibility.

Below, you'll find incredibly perfect looks that we've compiled for women...looks showing off all that's new and cool for Spring 2013... It's a FIERCE home run!


ABERCROMBIE & FITCH






INTRODUCING BASEBALL CAPS FOR WOMEN!

ABERCROMBIE & FITCH WOMENS
CLASSIC BASEBALL CAP
Shown in white
US$24

Check it out (here)!






ADD A FABULOUS FLAIR...

ABERCROMBIE & FITCH MENS
BIG SLIDE MOUNTAIN TEE
Shown in green stripe
US$28

Check it out (here)!






PAIR UP WITH THE LATEST TRENDY JEANS...

ABERCROMBIE & FITCH WOMENS
A&F SPER SKINNY ANKLE JEANS
Shown in white
US$78

Check it out (here)!






AND COMPLETE THE LOOK WITH...

ABERCROMBIE & FITCH WOMENS
CLASSIC SPRING FLIP FLOPS
Shown in brown
US$38

Check it out (here)!


abercrombie kids






grab a totally chic spring scarf...

abercrombie kids girls
colorful printed scarf (flagship exclusive)
Shown in pink stripe
US$24.50

Check it out (here)!






slip on a glamour-cute tee...

abercrombie kids girls
haven glitter tee
Shown in navy
US$17.50

Check it out (here)!






and finish off the look with...

abercrombie kids girls
a&f super skinny ankle jeans
Shown in light green tie-dye
US$59.50

Check it out (here)!


HOLLISTER Co.






BUTTON UP IN PURE-WHITE, BREEZY, CLASSY ATTITUDE...

HOLLISTER Co. BETTYS
POINT DUME SHIRT
Shown in white
US$39.50

Check it out (here)!






MAKE A FLORAL-SPIRITED STATEMENT...

HOLLISTER Co. BETTYS
HOLLISTER SKINNY JEANS
Shown in destroyed medium wash
US$59.50

Check it out (here)!






AND TAKE AN ICONIC BOARDWALK STROLL WITH...

HOLLISTER Co. BETTYS
CLASSIC FLIP FLOPS
Shown in navy
US$15.50

Check it out (here)!


GILLY HICKS






SNAG THE CUTEST BONDI BEACH-CHIC SHIRT...

GILLY HICKS
CURWEE COVE SHIRT
Shown in blue plaid
US$39.50

Check it out (here)!






TOP THE LADIES WITH SEXY SWIM STYLE...

GILLY HICKS
OCEAN SHORES SWIM TOP
Shown in blue (and lightly lined)
US$24.50

Check it out (here)!






AND MATCH DOWN UNDIE TO LOOK TOTALLY ADORBS!

GILLY HICKS
OCEAN SHORES SWIM BOTTOM
Shown in artistic watercolor pattern
US$19.50

Check it out (here)!






BUT DON’T FORGET THE PERFECT FLIP FLOPS...

GILLY HICKS
CLASSIC FLIP FLOPS
Shown in neon green
US$15.50

Check it out (here)!





Make sure to keep checking on New Arrivals at your favorite brands online! New styles coming in as Spring Preview 2013 gets underway...

Stay FIERCE!