LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Tuesday, December 25, 2012

An HCo Dude in Scotland! | A Merry #SoChill Christmas!

Hey Dudes & Bettys!

How are you all?

Firstly, I'd like to say "Merry Christmas" or "Happy Holidays" to everyone reading this! The big day has finally arrived. Santa has been, the presents have been opened, the family is around and the turkey (or the substitute if you are vegetarian, like myself) has been prepared... All that is left to do now is eat! So don't worry, I'm not going to keep you for long!



Were You coal-naughty #FIERCE in 2012? ;)


There is a ton of festive clothing at Hollister and abercrombie (kids). So here's a few of my favourites! The Hollister ones are currently only available in the USA. I was quite disappointed with the Bettys selection, as there wasn't any Christmas related slogans or graphics, but I selected one of the tees that is quite popular over here instead :) Also, I wanted a cool Abercrombie & Fitch men's Christmas tee, but they don't seem to have done any this year which was quite disappointing.



A&F Kids - Girls Bella Shine Tee (Navy & Grey Shown) £26 - Boys Douglass Mountain Tee (Grey Shown) £20
Hollister Co - Dudes Salt Creek Tee (Navy & Red Shown) $17.50 - Bettys Seal Beach Tee (Pink Shown) $24.50


I'll be heading out tomorrow to the Boxing Day sales. It's like the UK version of America's Black Friday, but just slightly not as crazy! Haha. I doubt Hollister or Abercrombie will put on a sale for us over here, but if they do, I will definitely be first in line!

What did you get for Christmas? Drop me a comment below! You can also follow me on Instagram - @Cameron_Johnstone

Anyways guys, I'll go just now and let you all get on with your festive day and night! Enjoy the rest of your Christmas and I'll be back next Tuesday with more FIERCE news!

Stay FIERCE this Christmas!

~Cameron