Few days ago while I was working at my HCo Store near Paris, I saw this paper on the staff board talking about the Christmas monetary donations for our collegues (Associates) all over the world. I wanted to know more about it, and I figured out that the Diversity, Inclusion and Diverse charity programs were a huge part of the Abercrombie & Fitch family...
You probably didn't know it, but Abercrombie cares a lot about communities, their associates and global worldwide problems (such as cancer, etc.). Yes, you must think "You are talking about sad things". Sad yes, but now you can say that Abercrombie & Fitch is cooler than you once though! Because cool is not only fun, but about also taking caring and contributing to solutions for worldwide and local issues by taking Initiatives.
"Abercrombie & Fitch and our associates believe in supporting the communities where we do business. We are committed to being an exemplary philanthropic citizen by giving back and making a positive impact in our communities."- A&F CARESAnd yes, the company is showing is commitment through monetary donations and volunteer work. As the company expands internationally, the efforts do not stop. You probably remember the Haitian earthquake in January 2010, and the Japanese earthquake and tsunami in March 2011? Both affected millions of people, and also associates and associates families (A&F is in Japan, as we should know). The Company raised money and gave assistance to help in the relief and aid for the rebuilding of those countries.
|A&F Challenge - Run-Walk tour|
Further more, one of the biggest initiative is the annual A&F Challenge, hosted on the Abercrombie & Fitch campus in New Albany, Ohio, USA. It's an event which combines athletic challenges such as a 20 miles (XX Kms) bike tour, a run-walk tour, a kid challenge zone, and the event finishes with gourmet food, amazing drinks, silent auction and live entertainment with artists such as Walk The Moon and Electric Guest (A&F Challenge 2012)...
|A&F Challenge on the Campus... The party is starting!|
Abercrombie & Fitch is each year underwriting all event costs to provide 100% of the donations for the Ohio State University Medical Center's program for health and others diseases center during those past few years
The 11th A&F Challenge this year was in August with one mission: Find a cure for cancer. I must say, the commitment of the Company, by contributing financially and through active volunteering work, is more than respected. As some people say: A&F is not only a brand, it's a way of life...
Stay #FIERCE"We Make A Living By What We Get. We Make A Life By What We Give." - Sir Winston Churchill - ANFCHANLENGE.ORG