Thursday, April 12, 2012

The Word on Abercrombie & Fitch in Amsterdam...

Leidsestraat 34 as as seen as the premises of Metz & Co.
Image by Google Maps used here for illustrated purposes only.
For months until now, the coming of Abercrombie & Fitch to the Netherlands has been shrouded in mystery. We've known since 2011 that A&F would be opening in Amsterdam for 2012, but no one has had a definitive clue as to where in the city the flagship store would open. Well, the clouds of unknown are parting ways as light begins to shed insights into A&F Amsterdam...

The Sitch on Fitch heard rumors back in March that Abercrombie & Fitch would be moving into the historic Metz & Co building. However, we were very unsure because that would have meant that the Metz & Co business would be moving out of the building - located at Leidsestraat 34 - after having been situated there since 1890! (The New York Life Insurance company had been in Leidsestraat 34 before 1890). Turns out that the rumor, of Metz & Co moving out, was founded in fact... The department store has officially announced in April that it will indeed be moving out of the premises as so to relocate into a smaller retail setting. But the fact that Metz & Co is moving out is the only portion of the rumor solidified: we've yet to officially know if Abercrombie & Fitch will be moving in.

Metz & Co is currently undertaking its plans to move out. No one has been able to confirm that A&F is moving in, but retail industry insiders are saying it's most probable. Over 21,000+ square feet / 2,000 square meters will be available inside Leidsestraat 34...and it just so happens that the A&F Amsterdam location will be housing both Abercrombie & Fitch and abercrombie kids brands! If the Company is moving in, then construction for the flagship has to immediately commence because A&F Amsterdam is slated to open during the Christmas 2012 fashion season.

Consider the fact Abercrombie & Fitch hasn't begun any construction for its future flagship anywhere in Amsterdam. Had it done so by now, a construction hoarding wall would have been erected bearing A&F marketing somewhere in the city. Furthermore, the Metz & Co building makes as the perfect candidate for an A&F Flagship store; it is a prominently positioned structure, one of architectural notability and heritage, on the corner of Leidsestraat and Keizersgracht...and we should all know A&F has a particular liking for historic buildings and/or those situated on street corners!

But as of August 16, the Company has publicly confirmed that it will in fact open at Leidsestraat 34!

Should A&F acquire Leidsestraat 34, it would be but another acquisition of a historic building for an A&F Flagship for 2012. The Company already has within its portfolio 34 College Green in Dublin, Alte Post at Poststra├če 8 in Hamburg, and the Pedder Building in Hong Kong. FIERCE modern Casual Luxury meets historic cool with class!

A&F Amsterdam opens DECEMBER 13! Read for more info on the upcoming opening: Abercrombie & Fitch in Amsterdam Opening December 13!

PLEASE NOTE: While there is space in the building reserved for abercrombie kids, that area will be unavailable and there will be no Kids merchandise on opening day. The brand will be introduced into Leidsestraat 34 on a yet unspecified date.

Share your FIERCE anticipation for A&F Amsterdam on Twitter using the hashtag...



The location of Leidsestraat 34 in Amsterdam. Click on image to expand.
Image by Google Earth used here for illustrative purposes only.

Read the report (HERE)

UPDATE (3 DECEMBER 2012): Leidsestraat 34 has received no shipments for abercrombie kids merchandise. There is space reserved in the building for the brand, but there will be no merchandise coming in soon. abercrombie kids will not be available on opening day. The brand is expected to be introduced in the very near future on an unspecified date. Read for more: Abercrombie & Fitch Amsterdam Flagship to Have No 'abercrombie kids' on Opening Day...

UPDATE (29 SEPTEMBER 2012): A&F Amsterdam opens DECEMBER 13! Read: Abercrombie & Fitch in Amsterdam Opening December 13!

UPDATE (16 AUGUST 2012): We've known A&F was VERY likely opening in Leidsestraat and the Company has now publicly confirmed this.

UPDATE (18 APRIL 2012): There was one thing which was forgotten in the original version of this post... The A&F Amsterdam location will be housing both Abercrombie & Fitch and abercrombie kids under the same roof! Taking that into consideration, once more, the possibility of the Company moving into Leidsestraat 34 is highly likely as it is the perfect place, with plenty of available space, to accommodate both flagship stores! Leisestraat 34 could be Amsterdam's version of A&F Milan at 12 Corso Matteotti. The post has since been revised to reflect this fact.