LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Tuesday, April 10, 2012

Hollister and Gilly Hicks on Regent Street, London! | Pre-Opening Promotional Imagery...

Everyone is pretty much excited over the upcoming opening of the world's first overseas HCo EPIC and Gilly Hicks flagship stores! ...And it all goes down on SATURDAY,  MAY 12 at 10:00 at 83-97 Regent Street!

While we all wait, here's some amazing photos sent to us by our contributors! Enjoy!


Click on images to enlarge


 



 



 



 



 



 






So awesome, right?! Remember that after the opening of HCo EPIC and GH on Regent Street, the hottest lifeguards will them ride down the streets of London – throwing Down Undies out to the crowds! – making their way to the opening of three more Gilly shops...one in Westfield Stratford City, one in Bentall Centre, and another in the Bluewater shopping center! Plan ahead because this is an event you won't wanna miss!

The Sitch on Fitch greatly thanks Richard T. and Sabrina S. for the sharing of their fantastic photos!

Stay FIERCE!

The first three images in this post are by Richard T. for The Sitch on Fitch. The last four images in this post are by Sabrina S. for The Sitch on Fitch. All photos in this post are owned by their respective owners and they may not be used without permission by their authors.
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