LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Saturday, April 14, 2012

Promo Film for Upcoming Gilly Hicks May 12th London Event!

Gilly says follow the hot lifeguards!
As if we needed anymore hyping up for the upcoming May 12th Gilly Hicks store openings event in London! If you haven't yet notice, the Cheeky Cousin of Abercrombie & Fitch has uploaded an awesome vid available for your viewing on the official Gilly Hicks Facebook page (here). It's got a ton of chiseled hotties and a whole lot of gorgeous, cheering Gilly Hicks Girls! It's just a way of telling you May 12 is gonna fan-craze times 5... As in four all new Gilly Hicks stores (including the opening of the world's first ever GH flagship store) and the opening of the first overseas Hollister EPIC flagship! And it's all going to kick off Saturday morning at 10:00 at 83-97 Regent Street!



 



 



 



 



 



 



 



 



 



 



 






After the opening of the HCo EPIC and the GH flagships on Regent Street, the guys are going to ride double-decker buses down the streets of London - throwing Down Undies to the passing crowds! - making their way to open three more GH shops: one at Westfield Stratford City, one in Bentall Centre, and one in the Bluewater shopping center!

Head on over to Gilly Hicks on Facebook to watch the video for yourself. And if you'll be in London on May 12, then you will most definitely not want to miss this!

Stay FIERCE!

Images in this post are screenshots from the Follow The Hot Lifeguards Around London! video by Abercrombie & Fitch Co. for Gilly Hicks on Facebook. Images used here for illustrative purposes only.
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