LAUNCHED IN AUGUST 2010, 'THE SITCH ON FITCH' TITLE SEIZED PUBLISHING IN SEPTEMBER 2015. AN INTELLIGENT, NAVIGABLE ARCHIVE WILL BE MADE AVAILABLE SOON. FOR THE LATEST ON ABERCROMBIE & FITCH BRAND, VISIT @ABERCROMBIE.TSOF ON INSTAGRAM. THANK YOU.

Saturday, April 14, 2012

Promo Film for Upcoming Gilly Hicks May 12th London Event!

Gilly says follow the hot lifeguards!
As if we needed anymore hyping up for the upcoming May 12th Gilly Hicks store openings event in London! If you haven't yet notice, the Cheeky Cousin of Abercrombie & Fitch has uploaded an awesome vid available for your viewing on the official Gilly Hicks Facebook page (here). It's got a ton of chiseled hotties and a whole lot of gorgeous, cheering Gilly Hicks Girls! It's just a way of telling you May 12 is gonna fan-craze times 5... As in four all new Gilly Hicks stores (including the opening of the world's first ever GH flagship store) and the opening of the first overseas Hollister EPIC flagship! And it's all going to kick off Saturday morning at 10:00 at 83-97 Regent Street!







































After the opening of the HCo EPIC and the GH flagships on Regent Street, the guys are going to ride double-decker buses down the streets of London - throwing Down Undies to the passing crowds! - making their way to open three more GH shops: one at Westfield Stratford City, one in Bentall Centre, and one in the Bluewater shopping center!

Head on over to Gilly Hicks on Facebook to watch the video for yourself. And if you'll be in London on May 12, then you will most definitely not want to miss this!

Stay FIERCE!

Images in this post are screenshots from the Follow The Hot Lifeguards Around London! video by Abercrombie & Fitch Co. for Gilly Hicks on Facebook. Images used here for illustrative purposes only.