LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Saturday, September 29, 2012

Abercrombie & Fitch in Amsterdam Opening December 13!

Pedestrians walk past Leidsestraat 34, on the corner of Leidsestraat and Keisersgracht,
as seen before renovations initiated for the A&F Amsterdam flagship store. 
Photo by The Sitch on Fitch Amsterdam contributor, summer 2012.
How’s it going FIERCE fans?! It’s time to pull out your calendars for another awesome opening update! The inauguration of the highly anticipated Abercrombie & Fitch Amsterdam flagship store has been placed to occur on Thursday, December 13! The A&F Amsterdam event will be the first time a European opening has ever concluded the chain of store openings of any year: 2009 was A&F Ginza (Tokyo), 2010 was A&F Fukuoka, and 2011 was A&F Singapore... This year, 2012, it is A&F Amsterdam!

Set to be the fourth location in the world to be an Abercrombie & Fitch / abercrombie kids flagship, A&F Amsterdam is being housed inside the historic Metz Building at Leidsestraat 32-34 (on the corner of Leidsestraat and Keizersgracht). About 2,000 square meters (21,200+ square feet) were reported as available within the building when Metz & Co moved out in April 2012... So there is plenty of space for our favorite brands! Merchandise shipments should begin arriving at the location by November 23, and the business will ultimately hire an estimated 400-500 people! (PLEASE NOTE: While there is space in the building reserved for abercrombie kids, there will be no Kids merchandise on opening day.)

And because you have been probably been wondering about THE HOTTEST GUYS arriving in Amsterdam, we’re going to share one other bit of info: some 40 of those great lookin’ fellas, hailing from other A&F international locations, of course, will be heating things up as tradition damn well demands!

Amsterdam is one of most intriguing world cities, a notable cultural and fashion capital in its own right, and it will wonderfully play home to the first Abercrombie & Fitch and abercrombie kids in the Netherlands.

The Sitch on Fitch sends a warm thanks to its fantastic contributor in Amsterdam who provided the news breaking opening date, and the other insightful facts, from within Leidsestraat 32-34 itself! There is still no A&F advertising on the exterior of the location, but our contributor assesses that things will be moving faster as the opening date approaches...

Share your FIERCE anticipation for A&F Amsterdam on Twitter using the hashtag...



#AFAmsterdam




Stay FIERCE!

A&F AMSTERDAM NOW OPEN!
Read the report (HERE)

UPDATE (3 DECEMBER 2012): Leidsestraat 34 has received no shipments for abercrombie kids merchandise. There is space reserved in the building for the brand, but there will be no merchandise coming in soon. abercrombie kids will not be available on opening day. The brand is expected to be introduced in the very near future on an unspecified date. Read for more: Abercrombie & Fitch Amsterdam Flagship to Have No 'abercrombie kids' on Opening Day...
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