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Thursday, September 27, 2012

Abercrombie & Fitch Dublin Advertisement REMOVED!

On-site advertising for A&F Dublin as seen in late-June 2012.
Photo by Patrick Mooney for The Sitch on Fitch.
You read right. The massive Abercrombie & Fitch advertisement over the hoarding wall at 34 College Green has been removed. It has been gone from the sight of passersby since at least September 19. An apology from your Editor-in-Chief...our Dublin correspondent, Patrick, actually notified us of the development on the day, but this, in an instance of rarity, went unnoticed until yesterday.

Indeed, the advert has gone down and because of the claim that the Company actually had no planning permission for it. The Dublin City Council is the entity behind the removal. The Council began its legal proceedings around the time it issued a warning letter to Abercrombie & Fitch addressing the issue at hand.

Abercrombie & Fitch had the imagery plastered up since the latter half of June 2012. The Company later on applied for permission to keep the imagery up for the remainder of the construction process on site. This notice was placed outside on July 31...






According to the TheJournal.ie, an Irish news media site, the matter was going to go to court in October. Now, since the upcoming A&F store is scheduled to open in November, there really is no point in going through all the trouble of bringing back the advertising? It would have been taken down in a few weeks anyway. Readers of the article TheJournal.ie released about this development left some interesting comments. Most seemed to think it was ridiculous for the Council to have acted upon removing the ad. You can read their comments (here).

Stay FIERCE!