News Now! | Comin' Up, Abercrombie & Fitch MixC Qingdao, China...

Exterior shot from one of the entrances to MixC Qingdao!   |   Image, A&F Qingdao team

         NOW ONE YEAR after the phenomenal inauguration of its first-ever premier location in mainland China, the grand A&F Shanghai flagship store, the Abercrombie & Fitch label is prepping for the initial acceleration of its presence in Greater China! Coming up, the first of three anticipated locations to continue flourishing the recognition and strength of the All-American icon in the world's greatest luxury and aspirational market...

News Now! | Abercrombie & Fitch Co. First Quarter (Q1), FY2015 Results + Outlook...

         ON MAY 28, Abercrombie & Fitch Co. released its earnings results for the first quarter (Q1) - of this 2015 fiscal year (FY2014) representing the first ever in the modern era post-Michael "Mike" S. Jeffries - which ended on May 2. We take a concise look at the results with elaborative perspective...

News Now! | Abercrombie 'Fierce Icon' Cologne Discontinued...

FIERCE ICON bottle and promotional sample...   |   Image, Michel for The Sitch on Fitch

       WHAT WAS PLANNED as a new enthralling addition to the FIERCE lineup of olfaction creations, FIERCE ICON has officially been slated for retreat from its test phase after unsatisfactory initial performance. If you can get your hands on it, it will now represent a rare collectible in the release of Abercrombie & Fitch fine fragrance...

News Now! | Comin' up, Abercrombie & Fitch Westfield Southgate, Sarasota, Florida!...

Bobby and Amanda look ready! Are you?!
Image, Guy Aroch for Abercrombie & Fitch, @abercrombie Instagram, May 25

         SUMMER OF REJOICE! In what is unfolding as a most spectacular summer of new beginnings picking up wondrous pace, we are now set to witness the opening of the first full-price Abercrombie & Fitch store opening since in near of a total decade! Pack up your hot #AFstyle beachside wears, Aberladies and Fitchman, 'cause clear, bright, gorgeous South Florida is where it's goin' on!... #SUMMERISFOR

Stores Allure! | Abercrombie & Fitch The Grove, Los Angeles: The Final Days...

A captured area of implemented signature artwork by Bruce Sargeant within A&F The Grove...
Image, M.P. for The Sitch on Fitch, shot before the store's closure.

         A ONE-OF-A-KIND WONDER onto its own, Abercrombie & Fitch at The Grove in Los Angeles, California, was an outstanding entity of the ultimate finest of the A&F Experience! Originally opened in The Grove in 2002, it was remodeled and reinaugurated, on July 15, 2006, as the West Coast Abercrombie & Fitch Fitch flagship store following the grand November 2005 premier of the first A&F Flagship, A&F Fifth Avenue, in New York City. Of having possessed a great personal history and relationship within the Company and the greater world, A&F The Grove was an icon. Now, time after its February 21 closure this year, The Sitch on Fitch, in collaboration with a former store model and new TSOF Contributor, offers newfound exclusive insight into the its final days...

Tales of Vintage! | Classic, Vintage Abercrombie Graphic Tees...

P  R  E  S  E  N  T  I  N  G
C  L  A  S  S  I  C  ,     V  I  N  T  A  G  E     G  R  A  P  H  I  C     T  E  E  S

PETER M., ENGLAND, U.K.

         FIRSTLY, THIS POST is made from 100% cotton there isn't a fibre of polyester in sight! Right, you know where I sit on the cotton / polyester debate, so let me take you through my graphic tees from 2003-2010. Why only up to 2010, I hear you ask? Well this is when I consider the classic Casual Luxury period of A&F when a graphic tee really was a graphic tee - with design and quality really oozing style - while from 2010 the quality began to wane, in my opinion. I consider the tees in this piece to be retro classics from an era of A&F (one although too arrogant for its own good) of when were backed up by quality to such a level that just wearing them made you feel like you were a member of an exclusive club. So let's get into our Delorean and go back to where it all began.

Letter from the Editor! | Abercrombie's Mythic Concept 6...

What were we in for, my Meister Mike...   |   Image, Abercrombie & Fitch Co.

         WHAT HISTORY WILL remember as the Great Recession of the early-21st century, it was a globally destabilizing socioeconomic earthquake - the most detrimental since the Great Depression - that shook, cracked and crumbled foundations to the ground - manifesting an effect and aftermath of an environment survival-of-the-fittest reshaping the landscape anew. By the peak of incontrovertible iconic glory by the end of 2007 before the dawn of the Great Recession, Mike Jeffries' Abercrombie & Fitch was an unstoppable, unchallenged behemoth at the zenith of youth fashion retail - one of the leading revolutionary greats in fashion retail - which by then had ended the glorious mid-2000s with a powerful accelerating traction of potential to be realized and with five innovative concepts in its inspired portfolio of brands: the flagship Abercrombie & Fitch brand, abercrombie kids (1998; childrenswear version), Hollister Co. (2000; the Fantasy of Southern California), RUEHL No.925 (2004; upscale Greenwich Village, New York dream for young adults), and Gilly Hicks which was just gearing up for its premier to the world with its founding provocative, sophisticated-yet-cheeky "Down Undie" fantasy initially for women 18 and up. But the Recession changed everything, everything, and a possible Concept 6 just never saw the light of day....

The Photography Files! | Goodbye Vintage, Classic Abercrombie by Bruce Weber Snapshots...

Classic, vintage Bruce Weber for A&F photography when on display...
Image, C.E.R. for The Sitch on Fitch, Black Friday 2013, A&F Arbor Place, GA

         THEY WERE THE outstanding relics, framed for the contemporary eye, beautifully set out on display as select snapshots of the very classic essence of the modern iconic Abercrombie & Fitch spirit! But with the newfound hellbent intent to purge Abercrombie & Fitch of all elements signature to the glory of the Mike Jeffries Era, action has now been carried out to finally remove forever the timeless photography showcased at the cash wrap and changing rooms...

Featured Goods of the Week! | May 19-25...

         THE CITY BELONGS to the Fitchman, woman, you. A rare specimen, a breed rooted in the wonder of the natural state though, in spirit, beyond permeating through the awe of artificiality...one with the greater modern world moving on bustling, energized by the iridescent radiance of a very being as you... #IAmNewYork #NewYorkIsTheWorld

This week's Featured Goods: go ahead, check and snag...

Click item label for product page

All About Style! | The Return of Ezra Fitch...

Ezra Fitch by Abercrombie & Fitch premium denim jacket and EZRA FITCH eau de cologne.
Image, mid-2000s abercrombie.com product images compilation by C.E.R for The Sitch on Fitch 

         THE LEGENDARY LABEL whose glory triumphantly stands the test of time and style, Ezra Fitch forever remains as an ultimate embodiment of the highest cultivated creative ideals at Abercrombie & Fitch. A signature in ink of the ethos of Casual Luxury which marked the golden pre-Recession mid-2000s Abercrombie & Fitch, the upscale Ezra Fitch was wholly inspired, and outstanding in spirit, as a premium collection of mens and womenswear and fine fragrance for the more discerning Abercrombie & Fitch individual. Discontinued by the end of the mid-2000s (and, unbeknownst, before the dawn of the Great Recession and subsequent destabilized aftermath), the label lives on permeated in the psyche of the collective A&F mind...and a return may well be imminent.

All About Style! | Introducing Abercrombie & Fitch 'A&F Summer' cologne...

#SUMMERISFOR memories-made; the sight, the feel, the scent of dream alive...
Model Bobby Nicholas for A&F Summer 2015 by Guy Aroch 

         FOR SIGNATURE SPLASH of this unforgettable season-under-the-sun, the masculine scent of Abercrombie & Fitch summer dream is now making its evocative essence present for the heated, wet fun ahead! Now to the Abercrombie & Fitch man and woman, both of whom partake in the euphoria of such a wondrous eponymous joy, The Sitch on Fitch introduces this all-new inspired creation, A&F Summer cologne...

News Now! | For New Abercrombie CEO, the Succession Progression...

The future's out there, bright; let's seize the light...
Image, Guy Aroch for Abercrombie & Fitch   |   @abercrombie Instagram, May 7, 2015

         IN THE MIDST of a personal interim period after the sudden departure of the founding genius who repositioned it as globally-renowned fashion retailer, Abercrombie & Fitch Co. has become a multi-billion dollar entity carrying on, in full struggle against headwinds and in a phase of unpredecented transition, without the guidance of a titan Chief Executive Officer to singularly be at helm with firm, stable, visionary strength. For the time being, it is the temporary Office of the Chairman - a recently created governance group of top executives comprising of Executive Chairman Arthur Martinez, Chief Operating Officer Jonathan Ramsden, and Brand Presidents Christos Angelides (Abercrombie & Fitch and abercrombie) and Fran Horowitz (Hollister Co.) - who are together at the steering wheel as the headhunt continues on for the new CEO...

Letter from the Editor! | In Summer Waters, a New Era Steadfast...

Amanda Norgaard, leading female face of marketing for new A&F...
Photography, Guy Aroch for Abercrombie & Fitch   |   @abercrombie Instagram, May 11, 2015

         NOW AS WE embark on newfound summer waters, a collective spirit nestled on a vessel of yet undergoing evolution, well onward we venture forward - the horizon promising through enigmatic in the epic odyssey which we partake. For however volatile the seas may become, and clouds and storms descend, there's is an occurrence of ever-glimpsing shinning sun and skies pure-blue reflecting unwavered hope and know of smiles to remain true. A fresh, strong incoming summerwind now picks up. Can you feel it. To advance our progressions and move us ever steadfast. On newfound summer waters we are, and by the end into new seas of journey fierce - we sail on, now more than ever so - we will begin to see, to feel, to taste, to love, with heart in yearn for a resurge, the fruits of a new paradise and more...

All About Style! | The Cotton-Polyester Rendezvous...

Heavy vintage wash from top fading to regular color by bottom; styled, dotted,
light color destruction; heavily-detailed, layered applique; styled heavy nicking throughout
100% cotton, US$68, flagship exclusive, 2011.   |   Image, C.E.R. for The Sitch on Fitch

         AS OF LATE this year, many an Abercrombie & Fitch devoted customer has come to be concerned - that's one way to put it - over the everywhere-permeation of polyester in the fabrics' fiber mixture in tops. Well, it's time to clear some things up and gain some more perspective...

News Now! | Hillary Clinton's Abercrombie Marketing Disapproval...

With Abercrombie's iconic sexuality-play-on-display gone,
maybe a truce with the possible future President of the U.S. is in sight...
Image, Associated Press, (image source)

         THE FINAL BOMB-drop to dismantle what remains of Mike Jeffries' Abercrombie & Fitch, the April 24 release, by Abercrombie & Fitch Co. new senior management, left a reeling, polarized landscape after heralding the slackening of associates standards and store protocol and the definitive discontinuation of sexuality in branding and marketing. The latter aspect, in particular, came in utmost coincidence after the April 12 official announcement of Hillary Rodham Clinton's intent for the White House as Democrat candidate for the 2016 United States presidential election: as it's turned out, Abercrombie & Fitch was not in good standing with her when it came to the matter of explicit nature in marketing for youths. Now, sexuality in A&F Marketing is caught up as part of a greater national political discussion over the contrasting ideology of the powerful presidential candidate...

FIERCE Perspective! | Abercrombie Topless Male Models No More?...

A classical, refined era is passing away. What a world out there now...
Image, Nick Ray, The Times, 2007   |   (image source)

         NOW A WEEK after the new senior management of Abercrombie & Fitch Co., post-Mike Jeffries, made it official - really, we all already knew it was happening - that there will be no more iconic, clean, aspirational sexuality and shirtless male models (and scantly-clad girls) in the marketing and instores (and now that we've definitely had a good time to cool down from detriment of it all including the severe loosening of associates standards), a now-having-left male A&F Store Model - shhh, we're not supposed to use that anymore either [eyeroll, grimace] - gets candid on some key aspects on why the admirable sales floor positions truly mattered and what it means for those who once held the highest stance...

All About Style! | Abercrombie & Fitch Elite, Prep Body Care...

Of the last days of upholding elite, privileged A&F authentic identity...
Photography from The A&F Club gallery, Fall 2012, feat. model Paddy Mitchell

         IT'S THE BODY care line you'll never see again. Conceptualized in the spirit of elite, prep privilege, A&F Body for Him and Her exuded clean, classic attitude correlating with the authentic, modern Abercrombie & Fitch guy and girl. Now that we're in a new era, new times at A&F, they remain as among the relics of a passing, forsaken core identity...