Music PROFILED! | Abercrombie & Fitch Summer Initial 2015 Playlist...

Turn-up sky high...
Image, @abercrombie, Instagram, 25 Match 2015, edited by C.E.R.

         IT MAY BE the Spring fashion season still, but things are beginning to major heat-up with the all-new A&F Playlist, Summer Initial 2015! No understatement, the best, multi-layered, true hardcore Abercrombie & Fitch playlist in a long time - an epic bass-blasting masterpiece to reinvigorate energy and classic AF attitude fierce...

Featured Goods of the Week! | March 31 – April 6...

         YOU KNOW WHAT they say, #AprilShowers! Get prepped for paradise-watering springtime drizzle and rain with key looks to get you through with #AFstyle! And with that smile of yours in fun, you might just make the sun shine out!

This week's Featured Goods: go ahead, check and snag...

Click item label for product page

Spotted in Pop Culture! | A&F Models Alumni Karlie Kloss & Taylor Swift, Vogue March 2015...

The cover of American Vogue, March 2015, as captured by C.E.R.

         THE ULTIMATE DYNAMIC duo of a generation in youth has arrived! Both, the most illustrious and beloved darlings in current global fashion and music, respectively, have forged a friendship for the ages (and of unprecedented pop culture influence commanding, even, 27.1 million Instagram followers, and this is not even counting much more like international campaigns/catwalk appearances and album sales!). One, bombshell supermodel across the greatest runways of our international fashion capitals. The other, worldwide acclaimed artist. Both, awe-inspiring embodiment of All-American achievement. Both, Abercrombie & Fitch Models alumni!

Featured Goods of the Week! | March 24-30...

         SPRING IS HERE, summer's on the way, and water fun is so in sesh! But whatcha gonna throw on after coming out all wet? Inspo on hot pieces to tag along between sexy, sun-shimmering, euphoric aqua splashes!

This week's Featured Goods: go ahead, check and snag...

Click item label for product page

Models PROFILED! | Malik Lindo...

Pursuing dreams take us places worth the greatest smiles...
Image, Guy Aroch, @abercrombie on Instagram

         A RISING CHAMP with a heady hit of energy, wit and charm, A&F Face Malik Lindo has the winning spirit – and looks! – of charismatic youth taking dreams sky-high! Now renowned among the global Abercrombie set, and out and 'bout ever more on the modeling fighting ring, The Sitch on Fitch takes a closer look at one of the hot wonders currently repping Abercrombie & Fitch fierce!...

News Now! | Abercrombie & Fitch 360 Mall, Kuwait City Opens Soon...

         ABERCROMBIE & FITCH ladies and gentlemen, mark your calendars! We're set to witness awesome history yet again with the upcoming opening of A&F 360 Mall in Kuwait City! The stoked associates are having at it, the iconic FIERCE wares settling in, and everyone's just too excited to get this #AFparty started high!

All About Style! | A Sartorial Bloom, Spring Weekend Awaits...

         A LIVELY WARMTH blooms across days and nights now as sweet spring's officially arrived! From venturing out into the rays of ever reinvigorating sun and life and to the vibrant color of nightlife with the buds, party-up in classic, sexy #AFstyle so to-the-moment with inspo from these select perfect looks for Abercrombie & Fitch guys and girls...

News Now! | Abercrombie & Fitch Jeans-Making in Controversial Spotlight...

Abercrombie & Fitch affirms it enforces the exclusion of unsafe practices
in the making of its premium denim.   |   Photography, Guy Aroch

         PANTS ON FIRE! Guest contributor Peter got wind of an exposé, airing this month, which uncovers the ongoing practice of sandblasting (and all the toxic, deathly elements involved) in the creation of jeans by suppliers based in China. The feature, a part of Qatar-based Al Jazeera's 101 East segment, furthermore brought out Abercrombie & Fitch as among the labels discovered during the year-long undercover investigation...

Letter from the Editor! | Für the Love of Fur...

Modeling premium (faux) fur-lined outerwear during the height of mid-2000s 'Casual Luxury',
A&F New Face Caitlin Wilber for A&F Chrismas 2005.   |   Image, Bruce Weber

         IF EVER THERE has been one sole representative of luxury, vanity, and status in the material culture of humans when it comes to wears (excluding jewelry), it has been animal fur. Affirming wealth and power, launching and fueling empires and fortunes, and even having played as a major catalyst in the development of the New World in the Northern Americas, fur has been a historic force in the story of human civilization (but then, so has slavery). In contemporary time, and now in a new millennium, it has become at odds in a collective hyper-globalized society where agents of reason/enlightenment and awareness for natural rights and the greater natural world push evermore strongly against the degradation of all life and the planet by malignant, cancerous human ignorance and greed. The issue with fur, while having been high ethical topic for years hitherto, now finds itself alarmingly frontstage like never before...

News Now! | Abercrombie & Fitch FY2014 Results + 2015 Outlook...

       THE FINANCIAL PERIOD which oversaw the development of a new era, fiscal year 2014 (FY2014) at Abercrombie & Fitch Co. finally came to a close on January 31, 2015. From internal initiatives – what came to be a markedly unprecedented, historically gamechanging repertoire of actions – to the volatile external forces in the greater industry, it is the quantitative record of performance on the field during what was a landmark, decisive playout for the history books. The earnings disclosure for FY2014 was held on March 4, and we now take a concise look at the results with elaborative perspective...