LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Thursday, September 4, 2014

News Now! | Abercrombie Centro Oberhausen Opening Debuts New Indoor Mall Prototype...

A&F Centro Oberhausen feat. the all-new mall prototype for Abercrombie & Fitch.
         BEARING A FACE of the future, the first mall-based Abercrombie & Fitch store in Europe henceforth welcomes the passionate shopper to experience the tomorrow now. Currently the only Abercrombie & Fitch store of its kind in the world (with a similar, adapted aesthetic having opened days prior in outdoors multi-level placement at the Chengdu IFS mall), A&F Centro Oberhausen in Germany is situated in the former Gilly Hicks spot in the shopping center, and it features the reimagined elements of the new A&F mall prototype.

Associates and fans had a most wonderful inaugural day in experiencing the spirit of this new premium location now live! Check out sharings from the day...



"Grand opening today!"   |   Image, @jan_saunier, associate
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"Abercrombie and Fitch Store Eröffnungsfeier in #Oberhausen :)"   |   @iam_mark1922
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"We did it!"   |   @bvaimart, associate
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"Wer auch immer du bist, danke für das bild haha"
[Whoever you are, thanks for the pic haha]   |   @ginnylein, fan
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Abercrombie & Fitch plans on introducing the all-new mall store prototype in the American market during this third quarter (Q3) of the 2014 fiscal year; it furthermore anticipates on accelerating this revamp expansion across the chain in the United States during FY2015. There is no official word yet on further upcoming mall locations in Europe, though A&F has plans to open another in China by this year's end, and the rate of openings expansion across the Chinese market is to accelerate during FY2015.

Very coolly the nation with the most international A&F locations to its own, Germany now boasts six Abercrombie & Fitch stores: three flagships (Düsseldorf, Hamburg, and Munich), one mall store (Oberhausen), and two outlet stores (Wolfsburg and Zweibrucken). Furthermore, North Rhine-Westphalia (Nordrhein-Westfalen) – the most populous, wealthiest in terms of GDP, and most industrious – is the only state to be home to two A&Fs – Düsseldorf and Oberhausen – in the country.

The description page for Abercrombie & Fitch on CentrO's website uses a slightly altered version, and in German language translation, of the new descriptor released in July for the brand (along with those of the rest of the A&F Family):

"The modern Abercrombie & Fitch is the next generation of effortless all-American style. The essence of laidback sophistication with an element of simplicity, A&F sets the standard for great taste. Confident and engaging, the Abercrombie & Fitch legacy is rooted in a heritage of quality craftsmanship and focused on a future of creative ambition."
"Das heutige Abercrombie & Fitch ist die nächste Generation vom leichtgängig typisch amerikanischen Stil. Mit seiner Art von Einfachheit und Raffinesse setzt A&F den Maßstab für guten Geschmack. Vom klassischen Campusleben bis hin zu Impressionen auf Reisen erweckt A&F Geschichten von Abenteuer und Entdeckungen zum Leben. Zuversichtlich und fesselnd ist das Vermächtnis von Abercrombie & Fitch, basierend auf hochwertiger Handwerkskunst mit dem ehrgeizigen Streben in eine kreative Zukunft."

The future is gold, indeed...

Stay FIERCE!

Check out the preceding post for further detail on location and perspectives (here).

A&F Centro Oberhausen (DE-ANF; #11191)
Centro Allee 117 - C043
46047 Oberhausen
Deutschland
Tel: 02086 2018647

Opening day: 10:00AM - 9:00PM (21:00)
Monday-Saturday: 10:00AM - 8:00PM (20:00)
Sunday: closed




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