LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Wednesday, February 19, 2014

News Now! | Gilly Hicks Regent Street, London Closing...

WRITTEN BY CAMERON, TSOF CONTRIBUTOR

Closed Gilly Hicks Regent Street store in late-afternoon, Hollister still
trading next door.  |  Photo by Patrick M. for The Sitch on Fitch
         AS IS UNFORTUNATELY well known, the Gilly Hicks brand has been shuttering its storefronts in light of a new future with a full focus on direct-to-consumer e-commerce operations. (Initial report: Part 1 | Part 2). All locations in its home United States market have now closed since last month.

While stores in the European market have remained opened for now while subject to applicable notice and consultation provisions, the first closing has now happened with a very high note. As of late, Gilly Hicks on Regent Street – the most high-profile Gilly Hicks store apart from GH Westfield London – will no longer be opening its doors for good. Memorably, GH Regent Street opened in unison with HCo on 12 May 2012 in the most ostentatious retail inaugurations event in London a few short weeks before the opening of the London 2012 Summer Olympics. The closing of the Gilly Hicks spot has been of particular curiosity to many since the announcement in November 2013 as to what will happen to such a premium commercial real estate piece in leased possession by A&F Co., and how it will be affecting Hollister as the property as a whole is internally one greater unit with the divisions having flowed into the other.

European stores which remain open as of now:

Westfield, London, UK (first ever European opening)
Bluewater, Kent, UK
Westfield Stratford, London, UK
St David's, Cardiff, UK
Centro Oberhausen, Oberhausen, Germany

Shop all the latest Gilly Hicks styles on the online store, gillyhicks.com. You are more than welcome to share your pics of remaining GH stores before their closings with the hashtag #THEHOTTESTBLOG...

Stay FIERCE!

Update 28/02/14 - The Gilly Hicks store in the Bentall centre has now closed. The post has been amended to show this.












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