LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Wednesday, February 19, 2014

News Now! | Hollister Co. New 2014 Store Format Rollout Begins...

WRITTEN BY CAMERON, TSOF CONTRIBUTOR

Official corporate computer generated rendering of new HCo. prototype, 2013.
         AS THE #NEWFUTURE begins settling in, Abercrombie & Fitch Co. has started rolling out the all-new Hollister Co. storefront prototype. With prospects to begin transforming the HCo. chain of stores positively for a new age, the visually striking new front aesthetic incorporates flagship-elevated detailing and notably introduces the prominence of window display for these shopping center-based stores. The rollout of the new format is currently in its testing stage to be played out with select stores which are to keep the remodeling whatever the results.

One of the lucky Hollister stores to get the upgrade is HCo. store #30172 located in the Triangle Town Center mall of Raleigh, North Carolina. The store was closed for a month, but is now open again and looking great!



BEFORE: Hoarding wall being installed in preparation for the remodeling.


AFTER: HCo Triangle Town Center now open after the remodeling.


The new storefront can be much appreciated for its new, forward approach and as having the brand now more sophisticated and connected to the times. The beach hut entrance will be missed, but it perfectly seems the right time for the new store fittings to begin.

Voice out: what's your take on the new storefront format? Your store slated for the relift? Be sure to share your pics with hashtag #THEHOTTESTBLOG and show off your new store with the world!

Stay FIERCE!





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