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Wednesday, February 19, 2014

News Now! | Hollister Co. New 2014 Store Format Rollout Begins...

WRITTEN BY CAMERON, TSOF CONTRIBUTOR

Official corporate computer generated rendering of new HCo. prototype, 2013.
         AS THE #NEWFUTURE begins settling in, Abercrombie & Fitch Co. has started rolling out the all-new Hollister Co. storefront prototype. With prospects to begin transforming the HCo. chain of stores positively for a new age, the visually striking new front aesthetic incorporates flagship-elevated detailing and notably introduces the prominence of window display for these shopping center-based stores. The rollout of the new format is currently in its testing stage to be played out with select stores which are to keep the remodeling whatever the results.

One of the lucky Hollister stores to get the upgrade is HCo. store #30172 located in the Triangle Town Center mall of Raleigh, North Carolina. The store was closed for a month, but is now open again and looking great!



BEFORE: Hoarding wall being installed in preparation for the remodeling.


AFTER: HCo Triangle Town Center now open after the remodeling.


The new storefront can be much appreciated for its new, forward approach and as having the brand now more sophisticated and connected to the times. The beach hut entrance will be missed, but it perfectly seems the right time for the new store fittings to begin.

Voice out: what's your take on the new storefront format? Your store slated for the relift? Be sure to share your pics with hashtag #THEHOTTESTBLOG and show off your new store with the world!

Stay FIERCE!





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