LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Wednesday, November 6, 2013

News Now! | Gilly Hicks Stores Closing – Part I: The Overview...

Gilly Hicks storefront at Wesfield London, first international opening.
In light of long-time culminating retail shortcomings, and recent experimentation into other promising performance strategies for the brand, Abercrombie & Fitch Co. has publicly announced its plans to shutter all Gilly Hicks stand-alone retail stores. "We believe it is critical to focus our efforts and resources where we have the greatest opportunities to drive profitable growth for our brands," shared Michael "Mike" Jeffries (Chairman & CEO), as the Company looks forward to continuing working on the Gilly Hicks brand through direct-to-consumer (ecommerce) and other instore retail – via Hollister Co. stores – business operations...

Closing of all Gilly Hicks stores is set to reach completion by the end of the first quarter (Q1) of the Fiscal 2014 year. We are currently in the fourth quarter of the Fiscal 2013 year which is to end on February 1, 2014...and then Q1 FY2014 will subsequently commence. The first quarter (comprising of the first 13 weeks) of Fiscal 2014 will end on May 3, 2014.

At the time of breaking news on November 5, there were 26 Gilly Hicks stores in total: 18 stores in the United States (16 standard; 1 outlet store; and 1 store at A&F Home Office); 7 stores in the UK (5 standard and 1 outlet store in England; and 1 in Wales); and 1 in Germany. While stores in the American market are one thing, stores in the European market are subject to applicable notice and consultation provisions.

Read Gilly Hicks Stores Closing – Part II: The Analysis for exclusive details and insight you will only find at #THEHOTTESTBLOG!
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