LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Friday, February 8, 2013

AIMEE IN AMERICA! | THE HOTTEST BLUES...


Among all the colors, navy blue is the only one which can ever compete with black, it has all the same qualities.
Pale blue is one of the prettiest colors, and if you have blue eyes no color is more becoming. Be careful when you are selecting blue to see it both in daylight and electric light, because it changes very much.
– Christian Dior, The Little Dictionary of Fashion 



Hey Fashionable Dudes & Bettys!

I have written about quite a few trends and new items at Abercrombie here on TSOF so far, but one growingly popular trend I haven't written about is denim-on-denim. I have avoided denim-on-denim and – cringe! – denim blouses for awhile now. I was kind of hoping it would be a passing phase and we could leave them in the 90s with Saved by the Bell (as much as I love it). Examples of the show's denim-on-denim here and here. This spring, however, the denim-on-denim trend seems to be here to stay with Abercrombie & Fitch, abercrombie, and Hollister Co's denim collections: 'The Hottest Blues', 'the coolest blues', and 'Sunwashed Blues', respectively I will stubbornly continue avoiding the denim shirts for now, but that's not to say I don't like the light blues of the collections.

Abercrombie, of course, is known for navy; but in the spring and summer, a lighter blue or turquoise is more fun and lighter. So, I have found a few of my favorite sunwashed/hot/cool blue items outside of the denim collections.






Abercrombie kids' blue floral Harper skirt (US$39.50) is so fabulous. Not only is it on trend with the floral print and light blues, but it's lace. Abercrombie & Fitch's Celeste sweater (US$58) is fantastic for spring-to-summer with its open stitching and easy fit. I also really love the ombre. Hollister Co's Balboa Island T-Shirt (US$34.50) – also easy fit – has super cute embroidering. At the moment, sun and sand seems very far away, but it's never too early to daydream of spring break and summer holiday. And I think Hollister's Hammerland Swim Top (US$24.50) and Bottoms (US$19.50) would be fantastic. I especially love that they both have some mint green – an official 2013 color and one of my personal favorites of the season (following pink of course). I didn't dislike all of the items in Abercrombie's 'Hottest Blues' collection, one item being the light wash jeggings (US$47.60).








Abercrombie & Fitch's Lake Arnold shorts (US$50) are a classic fit – hits at the knee opposed the prep fit of just above the knee. I've written about these shorts in my Pre-Spring Collection post since they are an effortlessly classic way to wear the sorbet pastel trend for the spring. Abercrombie kids' Jay Range Sweater (US$39.50) is so cute for layering and nearly identical to Abercrombie & Fitch's Opalescent River Sweater (US$47.60) that I included in my Winter-Spring Transition post. I love stripes in the spring and summer – a bit nautical – and A&F's light blue Bear Run Tee (US$28) is versatile enough for anything over spring break. Hollister's Laguna Hills Shirt (US$39.50) is so classic in turquoise and would be fabulous layered under a sweater like the Opalescent River or Jay Range. The ombre trend extends to guy's fashion with Hollister's Ocean Beach Swim Shorts (US$39.50). Also, I love skinny chinos: they're so preppy and classically Abercrombie. The A&F vintage wash skinny chinos (US$54.60) come in a few bold colors including turquoise (pictured) and blue, which looks like a lighter shade between turquoise and a bold blue.


What do you think of the denim-on-denim and turquoise trends? Let me know in the comments below.

Until next Friday...
Stay Fabulous&FIERCE!
xoxo Aimee ♥