LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Saturday, February 9, 2013

PHOTO EXCLUSIVES! | HOLLISTER Co. AT EMPORIA IN MALMÖ, SWEDEN...




#SO CHILL
#WELOVESWEDEN!




On the fine day of Thursday, February 6, our Danish correspondent, Enes, took a trip from Denmark and on over the Øresund strait to Sweden. His destination? The latest Hollister opening in Scandinavia at the Emporia shopping center in Malmö. The southern Swedish city is actually a relatively quick trip from Copenhagen – Denmark's capital and largest city. Obviously, HCo Malmö is fittingly located to exclusively serve the greater transnational Øresund region, for now, until greater Copenhagen gets a Hollister of its own!



 






The minimalist, modern ceiling makes a sharp contrast with the vintage surf shack vibe of Hollister's Southern California-inspired design. Kinda makes a striking visual of a classical SoCal shack inset into the interior of a futuristic spaceship? ...Let's not get ahead of ourselves here. LOL May look like your regular ole HCo store, but it's in the little unique details that makes it standout and simply beautiful.

This is just a preview... See more from the ' HOLLISTER at EMPORIA in MALMÖ, SWEDEN... ' album on The Sitch on Fitch on Facebook, (here)!

Stay FIERCE!

The Sitch on Fitch thanks its Danish correspondent, Enes, for his work. Images in this post and in the ' HOLLISTER at EMPORIA in MALMÖ, SWEDEN... ' album are by Enes for The Sitch on Fitch and they may not be used/altered by a third party entity without permission from the author.
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