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Tuesday, February 5, 2013

ABERCROMBIE & FITCH CELEBRATES CHINESE NEW YEAR 2013 WITH FIERCE ATTITUDE!



A&F LOVES CHINA!






In honor of Chinese New Year (农历新年) 2013, Abercrombie & Fitch is partying it up in the Middle Kingdom with its irresistible hoard of international Hot Guys! Things have been heating up since February 1 (2月1日), at A&F Hong Kong, within the iconic Pedder Building (12 Pedder Street, Central, HK Island; 毕打行, 毕打街12, 中环, 香港岛); and the fellas are gonna be keeping it FIERCE through New Year's Day (February 10; 2月10日) and up until February 17 (2月17日). It's the ultimate celebration pulsing with energy, cool , and a whole lotta fun the way only A&F – and no one else! – can do it... Are you in?

But what's a hot party without some hot party favors... If you're a 老外 (laowai; foreigner), get jealous because A&F is giving away free bottles of FIERCE cologne exclusively to the hottest fans in China! Until the end of February 8, Abercrombie & Fitch fans who are legal residents of the People's Republic of China (中华人民共和国; including Hong Kong) have the opportunity to score a 1.7oz bottle of FIERCE valued at HK$480. All you have to do is take a picture with one of the Hot Guys (as if that were hard! LOL), post your photo on the official Abercrombie 新浪微博 (Sina Weibo; abercrombieny), and include " #A&F最火热新春# " as well as ' @ ' tag three of your coolest friends on 新浪微博. Read the full contest rules and details before participating, (here).

Everything is all awesome, but on a serious note the Chinese market is a rising, roaring economic dragon with a might that's only just begun to awaken. And that is saying something, considering that the Chinese consumer already commands a notable influence across the globe...and pertaining to A&F, upscale fashion consumption. The Company is fully aware of its future great potential in China and of the importance of engaging the Chinese consumer. That 新浪微博 contest? A great way of attaining the attention and follow of more consumers using what is China's preeminent social media community. Spreading awareness, throughout the Chinese market, of the aspirational Abercrombie & Fitch brand, through unparalleled instore experience and social media "word-of-mouth," is paramount!

#A&F最火热新春# (#A&FTheHottestNewYear#)! Watch the short promotional vid below and have a very happy 农历新年2013...