LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Tuesday, April 3, 2012

Under Construction! | Abercrombie & Fitch in Dublin on College Green...

It's totally official! Construction's begun! After months of waiting, Ireland will soon be getting its very own Abercrombie & Fitch! The Irish fans are really, really excited for this upcoming location which is most likely opening during the Christmas 2012 fashion season...

As a closer step into the realization of this highly anticipated flagship, the construction hoarding has gone up! Our contributor Patrick Mooney has been kind enough to share exclusively with us his pictures – straight out of Dublin! – of the recent development. There is no marketing plastered on the hoarding yet, but this is exciting anyway...



 



 



The planning permission for the location.


Across the street, this historic structure, as Patrick tells us,
used to be the seat of the Irish parliament and House of Lords
when the UK ruled Ireland but is today a bank.


Addressed at 34/35 College Green, Abercrombie & Fitch in Dublin will make for another amazing piece in the line-up of A&F flagships worldwide! Construction began on March 27 and is expected to last for 24 weeks – that places the completion of the construction by early-September 2012. Furthermore, an approximate 120 people will be "on site at any one time," with about 15 contractors, throughout the duration of the construction phase...

Representing about 2,000 businesses in the Dublin City Center, the Dublin City Business Improvement District (BID) group released the following statement on March 30:

"The news that Abercrombie & Fitch is set to take over the former Habitat building on College Green is a huge vote of confidence for Dublin City Centre. Abercrombie & Fitch is one of the most prestigious and successful retailers in the world and its presence will be a real addition to the excellent range of retail options in the City Centre. Coming on the back of the first growth in footfall figures for the City Centre in six years, this is another early indication that we are reaching an important positive tipping point in business and consumer sentiment. It has been shown in examples from around the world, from London to New York to Philadelphia, that City Centre areas which manage themselves collaboratively and proactively through a BID type organisation help establish an environment in which investments like this are more likely to take place. We are confident that this will be the first of many similar type investments in Dublin City Centre. We look forward to working with Abercrombie & Fitch to help them settle into their new home on College Green!" – Dublin City BID (source)

Once again, this is completely exciting stuff!

Stay FIERCE!

The Sitch on Fitch greatly appreciates Patrick Mooney for his contribution in the creation of this post. All photos in this post are owned by Patrick Mooney, for The Sitch on Fitch, and they may not be used without permission by the author.


Check out the further development of A&F Dublin!

CORRECTION (3 April 2012): There was an initial error in the post stating "24 months". It has been corrected to "24 weeks"! Sorry about that!
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