LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Monday, April 23, 2012

Under Construction! | Scaffolding Gets High for Abercrombie & Fitch in Dublin...

Hey, everyone! Continuing coverage on the construction of Abercrombie's upcoming Dublin flagship store on Collage Green, our contributor Patrick Mooney has shared with us that the scaffolding has been increased vertically over the facade of the building to take on the upper levels. (Yes, the title of this post is a pun – a little humor!) Furthermore, work has been increased to 7 days a week and the guys seem to be getting the hoarding wall ready to plaster an A&F poster ad on it...Get ready for the coming of chiseled abs!


Click on images to view larger!


















Construction is anticipated to be complete by early-September and the flagship store is slated for an opening during Christmas 2012 (which begins in late-October).

Through its fantastic contributor in Dublin, The Sitch on Fitch will continue to keep you posted on further upcoming developments concerning Ireland's own A&F!

Stay FIERCE!

The Sitch on Fitch thanks its contributor Patrick Mooney for his work. Images in this post are by Patrick Mooney and may not be used without permission by the author.



UPDATE (4 July 2012): Check out pictures of the Abercrombie & Fitch ad (here) now plastered over the hoarding wall as construction continues at 34 College Green!