LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Saturday, April 21, 2012

The Promo Boys of Abercrombie & Fitch in Hamburg!

Lined up at the ready in their FIERCE red hoodies!
In honor of the upcoming opening of Abercrombie & Fitch in Hamburg, 50 of some of the hottest guys from A&F Flagships around the world were flown in to bring an early heat wave to the northern German city! It all began on Friday morning, April 20, at 11:00, as the guys rolled out in their signature A&F jeans and leather treds, but this time clad in chest-and-abs-bearing FIERCE red hoodies...as if we needed further visual emphasis on the meaning of hot!

All-in-all, the promo boys and the fans had fun cheering and having their photos taken at the recently completed A&F Flagship housed in the historical and beautifully renovated Alte Post building on Poststraße (Poststrasse).

Check out imagery from the event below courtesy of Abercrombie & Fitch on Facebook...

Click on images to view in larger size!


 







 




 






 



 



 






Wanna see even more photos of all the action?! Check out this gallery (here)!

Oh, and our "Abercrombie Boy-Toy" Chris Evans was there, too! ;D

Remember everyone that Abercrombie's second flagship in Germany opens doors on Saturday, April 28 at 10:00 (Central European Time)!

Abercrombie & Fitch wird am Samstag eröffnet, 28. April um 10:00 Uhr!

Stay FIERCE!

All images in this post were generated from the 'A&F Hamburg - 28.4.12' photo gallery on the official Abercrombie & Fitch Facebook page (here).
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