LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Wednesday, April 4, 2012

Surf's Up! Hollister in Berlin Now Open!

The hottest shop in Berlin welcomes its stoked fans!  |  (image source)
This is totally fantastic, dudes and bettys! After having numerous shops through Germany, Hollister has finally opened doors to its first store in the awesome capital of Berlin!

Naturally, as such is expected by now, crowds of fans gathered to witness the April 4 opening at 11:00 (Central European Time). Wer zu HOLLISTER will, muß ein bißchen Geduld mitbringen. "Whoever wants Hollister must bring a bit of patience," commented Boulevard Berlin on its Facebook page!

The fantasy of Southern California by Abercrombie & Fitch plays it cool and chill in its 800 square meters (8,600+ square feet) of retail space in the Boulevard Berlin shopping center. Located at Schloßstraße (Castle Street) in the Steglitz area of the German capital, the Boulevard Berlin mall actually opened its doors for the first time on April 4. During the construction phase of the mall, Hollister was among the first retailers to acquire space inside. Boulevard Berlin is positioned to be one of the most preeminent shopping centers in Berlin. As the site of the capital's first ever Hollister (a globally sought after brand), Boulevard Berlin's aspirations are set to come true...

Oh, and electronic SoCal waves are so making huge impressions with the awe-inspiring video display facade featuring live feed from Huntington Beach, California!

The best thing about this is that our friends in Berlin can now experience the totally iconic cool of Hollister firsthand!

Stay FIERCE!
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