LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Thursday, December 30, 2010

Abercrombie & Fitch Gets Caliente!

The cute and gorgeous latino A&F staffers at the new Abercrombie & Fitch in San Juan, Puerto Rico! (image source)
The all-American lifestyle has sailed over to Puerto Rico to open the coolest shop on the island! A&F San Juan opened on December 15 inside the mall Plaza Las Americas. The 10,000 square foot store is sure causing a caribbean stir amongs the croud! Check out the pictures of the opening day on the Abercrombie & Fitch facebook page!

Hollister Keeps It Warm in Pendleton Blankets and Throws

It is ALWAYS warm inside Hollister Co.'s vintage surfshop inspired stores. Good lord can it get stuffy...even in the summer (blame it on the intense lights). But what ever, it gets the whole SoCal vibe going!!! Part of staying warm and cozy during the chilly nights of wintertime in southern California is hanging with the crew on the beach - sitting around a bonfire (crackling ever nicely) and wrapped around in a comfy plaid blanket (and maybe around someone hot as well!).

HCo has just the perfect blankets for the occasion, all thrown over its wonderfully comfortable leather seats! You know what I am talking about. The patterned blankets on the seats in the lounge room in front of the cash wrap. Sooo awesome are these blankets, and of great quality...they are Pendleton blankets. Leave it to A&F to choose only Pendleton (esteeped all-American heritage, and recently featured in Vogue) to supply the blankets and throws for its HCo stores. The styles that are displayed in HCo stores are not available from Pendleton anymore, but the brand others other great looks that I recommend you check out! (This one is particularly nice!) Go ahead and purchase one. Use it as part of your room's decor to give it more of a Hollister look, or spray it with SoCal fragrance and wrap it around yourself next time you're under the SoCal stars...

Monday, December 27, 2010

Pre-Spring Music Now Out

After all the cool jingles that rocked the stores this holiday season, there are now awesome new playlists dance away the new year!

The A&F Family got a little a head of itself and actually launched the post-Christmas/pre-Spring playlists on December 22 online. It's kind of a holiday turn off when you expect to listen to "The Naughty Song" by Oscillator (two days before Christmas) on abercrombie.com, but instead you here "Like a G6" by Far East Movement! "Hell, yeah," that was enjoyable, but just not appropriate in the timing. Nevertheless, you could still visit, say, HCo for last minute gifts and shop around while enjoying the SoCal "Last Christmas" remix.

Now that Christmas has finally come to pass, the late-winter/pre-Spring 2010 playlists are now keeping things pumping! They are all awesome in their own individual style. Visit the Music section of the Winter 2010 tab to get the 411 on these totally fantastic tracks!!!

Saturday, December 11, 2010

Abercrombie's Favorite Boy-Toy

From left to right: Store greeting at A&F Milan, posing for promotion of A&F Copenhagen, and having fun promoting GH in London.
I don't know his name (a shame, really), but this guy has been popping up at every European opening of A&F! I have seen him at every one of the opening events smilling with brilliant FIERCE resilience! He was the store greeter when A&F Milan first opened doors on 29 October 2009. A year and some days later, he makes another appearance for the promotion and opening day of A&F Copenhagen in November 2010. A&F loves his look so much, they brought him over the Channel for the opening event of Gilly Hicks in London! The guy definitely has a great image, but never has A&F prominently hired a model for numerous events like this. If he shows up at the opening of A&F Paris this spring, there'll be no doubt A&F will have new mascot...watch out moose!

UPDATE: Chris Evans, and he has a twin