LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Thursday, December 30, 2010

Hollister Keeps It Warm in Pendleton Blankets and Throws

It is ALWAYS warm inside Hollister Co.'s vintage surfshop inspired stores. Good lord can it get stuffy...even in the summer (blame it on the intense lights). But what ever, it gets the whole SoCal vibe going!!! Part of staying warm and cozy during the chilly nights of wintertime in southern California is hanging with the crew on the beach - sitting around a bonfire (crackling ever nicely) and wrapped around in a comfy plaid blanket (and maybe around someone hot as well!).

HCo has just the perfect blankets for the occasion, all thrown over its wonderfully comfortable leather seats! You know what I am talking about. The patterned blankets on the seats in the lounge room in front of the cash wrap. Sooo awesome are these blankets, and of great quality...they are Pendleton blankets. Leave it to A&F to choose only Pendleton (esteeped all-American heritage, and recently featured in Vogue) to supply the blankets and throws for its HCo stores. The styles that are displayed in HCo stores are not available from Pendleton anymore, but the brand others other great looks that I recommend you check out! (This one is particularly nice!) Go ahead and purchase one. Use it as part of your room's decor to give it more of a Hollister look, or spray it with SoCal fragrance and wrap it around yourself next time you're under the SoCal stars...