LAUNCHED IN AUGUST 2010, 'THE SITCH ON FITCH' TITLE SEIZED PUBLISHING IN SEPTEMBER 2015. AN INTELLIGENT, NAVIGABLE ARCHIVE WILL BE MADE AVAILABLE SOON. FOR THE LATEST ON ABERCROMBIE & FITCH BRAND, VISIT @ABERCROMBIE.TSOF ON INSTAGRAM. THANK YOU.

Wednesday, August 25, 2010

New 'A&F Quarterly' is a Proud Symbol of Globalization for Abercrombie & Fitch

The cover of the new 'A&F Quarterly' instores now!
Long gone are the days when Abercrombie & Fitch used to be a label exclusively for the American youth. Today, the Company is a major international tour-de-force now operating stores in Europe and Asia as well: The presence of the company in the global market is ever growing and growing… On 17 July 2010, the A&F Quarterly made a beautiful return as a part of the Back-to-School 2010 marketing campaign themed ‘Screen Test’. Like everyone who was lucky enough to get their hands on a copy, I had my eyes glued to it as I turned page-after-page of pure, blissful Abercrombie-ness. My mind was focused on nothing else as it tried to analyze every aspect of Bruce Weber's coveted A&F photography.

When I finally did get my brain to start thinking normally again – that took a while, am I right people? – I got to thinking that there was more to this Quarterly than meets the eye. What makes this edition of the Quarterly stand out above its precedents is not the abundance of butts, breasts, and chiseled abs. On the contrary, it is the fact that this 2010 Quarterly is the first to be sold on a global scale. I mean, people around the world got to enjoy this beauty simultaneously! The plastic wrapping was stamped with a label, warning consumers of the wonderful adult content inside, in English, Italian, and Japanese. The back also features prices for the edition in six global currencies! So all-in-all, you have in your hands - it is a pity if you don't - a symbol of the 21st century globalization of Abercrombie & Fitch!

I know it will be hard for you guys to keep that A&F Quarterly in pristine condition, with you all drooling over it as I expect. But seriously, try having some self-control (I known it'll be hard), and try to conserve for yourself a little piece of Abercrombie & Fitch history...