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Wednesday, August 25, 2010

After Taking Over Japan, A&F Plans An American Invasion of China

People croud in as the doors open to A&F Ginza, the brand's first Asian location, on 15 December 2009
Now that Abercrombie & Fitch has established itself as the coolest shop in Japan, the question remains, “When in the world will it open in China!” This is a question often pondered by the mass of Chinese demand awaiting an opening in the country. As of now, China is the world’s third largest consumer of luxury goods (trailing behind the United States and then Japan). Never mind that! The nation is experiencing an ever increasing number middle and upper class consumers, a result from the ongoing economic growth of the People’s Republic of China: The nation’s economy recently made history when it became the second largest economy in the world, dethroning Japan. Taiwan, officially named the Republic of China, and found of the coast of mainland China, is also on the high-demand list.

The Company has expressed interest in opening in China in the near future. So far, plans are not for flagship openings. The brand will initially open in malls, with the first Abercrombie & Fitch in China possibly opening in Shanghai. This is my prediction: expect an opening before 2015, and another one in Taipei, too.

Refer back to this blog as I keep you posted on further developments…

UPDATE (15 August 2011): A&F Hong Kong will open doors in 2012 - the first ever A&F location in China!