LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Thursday, August 26, 2010

RIP: Returned Undies Get Shredded at Gilly Hicks

'Down Undies' by Gilly Hicks
Call me naïve, but I always wondered how women tried on underwear in stores. Do they go back on shelves as if nothing? I had no clue what happened to tried on undies until very recently. There is a curious practice going on at Gilly Hicks, the cheeky cousin of Abercrombie & Fitch. Undies are not allowed to be tried on in store, but Gilly Girls can try them on at home and then return the undies to the store where associates put them away for shredding.

What difference does it make, then, if they are tried on in store or at home? They are still going to be shredded, so they might as well be tried on in store. But the thing is, then everybody would be running in and out trying on everything, every time - oh, the slaughter of undies that would then ensue! So the current policy does make some sense in that it makes the consumer more careful on selecting a size (eliminating the constant runs to the changing room). On the other hand, however, it is down right wasteful! Why not simply introduce a non-refundable policy on them? Since the consumer is already more likely to purchase the right size in the first place…food for thought.
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