LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Saturday, October 25, 2014

All About Style! | Abercrombie Christmas 2014 Lookbook, 10 Things to Love...

Oh, the places you'll go... the holidays are here!   |   abercrombie.com
         CHRISTMAS 2014 HAS officially arrived at A&F! On Friday, October 24, the all-new lookbook porfolio features were launched online abercrombie.com for the ultimate inspo on holiday cheer #AFstyle! From in-the-City to Adirondack yule (and so much more in between!), take a look at the ten things to love... #TheHolidaysAreHere

F U R   F A B
(Faux) fur and faux shearling outershell outerwear has arrived at Abercrombie & Fitch! Ladies, channel in your inner chic city girl...




Who we're reminded of! Timeless Carrie, our emblematic NYC gal!


O N E S I E S   G A L O R E
Basically, you need one this season. Join the club!





Ü B E R   Y U L E   C O O L !
From Christmas trees, candycanes, and snow and snowmen, to pop culture refs like Charlie Brown and the Grinch, the merch is holly jolly in total #AFstyle merriment with other ever classic pieces for the winter season...





B A C K   T O   T H E   C I T Y
Typically we're all outdoors splendor for the holidays, and rarely has there ever been any marketing piece set on a city theme in general (A&F Quarterly, BTS 2000's "New York" was the most notable), but this time we're having metro madness fun as well! #HittingFifthAve





C A B I N   F E V E R
Also, hell yeah we're back for Chrismas at-the-cabin cool! And totally channeling classic A&F heritage with Adirondacks inspo...






W I N T E R   I R R E V E R E N C E
Poinsettias are as much for flowers for the holidays in the winter as anyone figures, but we're so into pretty florals beautifully outstanding for the season...






W E   A L L   G E T   D O L L E D   U P
#Totes





H I T T I N G   T H E   B A R
Let's all just raise a glass to this! About time mature references were reheightened at the brand. Anyone also seen the men's leather bound flask and leather wallets, too? Maturity crisis averted, cheers!...






# T R E A T Y O U R S E L F
Relax, have fun, and enjoy life, fam, friends, and treats! #DontMindIfIDo





N E V E R   T O T A L L Y   G R O W   U P
There's a (abercrombie) kid inside us all!





Discover all the great new Lookbook style photography themes and pieces now at abercrombie.com...

Stay FIERCE!
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