LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Friday, August 29, 2014

News Now! | Abercrombie's FIERCE Confidence Now Online...

FIERCE Confidence as seen on abercrombie.com.
         HAVING BEEN RELEASED as an instore exclusive back in early-May along with Perfume No.1 Undone, the elusive FIERCE Confidence – a bold reinterpretation of the world's hottest fragrance, FIERCE – has this week finally made its online debut!

"Decisively masculine, Fierce Confidence lives at the core of every guy who carves out his own destiny. Seductive and sophisticated, there's an undercurrent of energy with enough edge to keep things interesting. Magnetic and bold, this scent commands attention with unspoken Fierce Confidence."

Continuing along the lines of the iconic citrus blend with undeniable masculine allure, FIERCE Confidence retails for US$54 at 1.7 fl oz, the only available volume; it is also available on overseas abercrombie.com sites for £58 (UK) and €66 (Eurozone). The packaging beautifully alludes to the original format of FIERCE...


FIERCE Confidence packaging, May 2014
Image, Peter. M. for The Sitch on Fitch


FIERCE cologne packaging pre-2008.


FIERCE Confidence, make it your statement every moment...

Stay FIERCE!




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