LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Wednesday, June 25, 2014

News Now! | Hollister Crescent Bay Line Expansion...

Detail of Crescent Bay label...
         SINCE ITS RELEASE, the Crescent Bay scent has become the most popular for gorgeous Bettys in the Hollister Co. bodycare lineup. So adored it has been that, unlike all others in the collection, it has even come to have its own perfume in form of the Crescent Bay eau de toilette (EDT) and rollerball. Currently, apart from those, there is furthermore the body mist, lotion, cream, and wash. (Shimmer mist and lip gloss are no longer available online). With its notes of aloe vera, watermelon, sugary woods, and California poppy, the Crescent Bay line is totally a bright, playful SoCal dream scent-incarnate!





The current offerings:
Body mist/spray, cream, lotion, and wash.
All, US$12, hollisterco.com



Now we've come to know through the grapevine from a reliable source that there are a few more products that were thought up – when development for expanding the line was pushed in light of the scent's sales success – and in the pipeline for considered release in upcoming time. These would be sand scrub, scented nail polish, and even a candle. Gilly Hicks once offered sand scrub products; Hollister has begun offering nail polish as of late; and we have seen the debut of candles at the A&F Family with currently only FIERCE in the form of one at Abercrombie & Fitch.

They'd so make for fun additions on shelf! Bettys, like, whadaya think?

Stay FIERCE!




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