LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Thursday, March 13, 2014

All About Style! | Hollister Co. Sneakers Footwear Debut...

Advertising banner for the all-new collection, hollisterco.com
         FELLOW DUDES REJOICE! Sneakers footwear has finally arrived for guys at the A&F Family and they make their highly anticipated debut over at the SoCal Pier! [Little surfer dude, cue in fireworks! Ba-BOOM!] ...Stoked much? You betcha!

Henceforth March 13, Hollister Co. offers the to-die-for sneakers exclusively online and currently in the home American market. Designed in collaboration with Santa Barbara, California-based footwear brand, SeaVees, the beautiful footwear pairs are the joint creative result of authentic SoCal souls...

"Born in 1964 when the youthful American spirit was at its pinnacle, SeaVees is the continued discovery of the California dream. We are endlessly inspired by the coolest place on the planet, in the coolest of times. Each style is derived from an influential date in 1960s California culture with an insistence of product authenticity and integrity. SeaVees is the story of Authentic California."

"The fact that the Hollister brand – like SeaVees – is rooted in Southern California, made this project a natural for us. The designs celebrate the mid-century California dream that inspires both Hollister and SeaVees," proclaimed SeaVees' CEO and head designer.

The classic styles – god, they're beautiful – feature "a heavy salt wash technique [which] has been applied to the twill upper to get the perfect lived-in fade; flat eyelets [of] antique nickel; hand-done nicking and grinding; pop-color interior lining; and rubber outsole." They're feverishly undeniable.



#LACEUPS!





T H E   G O O D S



#SLIPONS!



T H E   G O O D S



A&F Co.'s General Vice President surmised to perfection, "We're excited to have SeaVees design an exclusive line for Hollister. We can now offer our male customer the quintessential California sneaker in addition to our classic flip-flops. The Hollister styles, designed by SeaVees, perfectly complement our brand's laidback attitude."

Dude, go ahead and have 'em all! #treatyoself

Stay FIERCE!





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