LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Thursday, January 2, 2014

Guest Voices! | Hollister Co. Mall of the Emirates, Dubai Opening...



PRESENTER
NATALIE

FROM
DUBAI, UNITED ARAB EMIRATES

REGARDING
HOLLISTER'S EPIC OPENING



         THE OPENING OF Hollister in Mall of the Emirates was amazing! I reached the mall at around 9:55AM – 5 minutes before it opened – and there was a huge line, but it was definitely worth the wait. I spent, like, 30 minutes in the changing room just trying on clothes. Hollister is one of my favourite shops, it's like my second home, and I adore the clothes...and the guys are so hot. :$ Here are some of the photos I took...



ME AND THE GUYS!
3  1     D  E  C  E  M  B  E  R     2  0  1  3

WITH A FRIEND AND THE "LIFEGUARDS".
3  1     D  E  C  E  M  B  E  R     2  0  1  3

MONTAGE OF MY PICS FROM THE OPENING!
2     J  A  N  U  A  R  Y     2  0  1  4

Thank you to C.E.R.! It was my pleasure to share. :)

EDITORS NOTE: Inauguration of this new store in Dubai drew an awesome significant amount of traffic, though it was purposely a less-ostentatious (however, still fun!) celebratory affair than typical in other international markets because of regional cultural norms. HCo "Hot Lifeguards" were stylishly fully clothed. Abercrombie & Fitch Co. will continue to work with Majid Al Futtaim Fashion in expanding its brands in the region.





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