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Tuesday, December 31, 2013

Stores Allure! | Hollister Co. Mall of the Emirates Opening Soon...

WRITTEN BY CAMERON, TSOF CONTRIBUTOR


         THERE'S A NEW store causing quite a buzz in one of the most upmarket shopping malls in the world. The hoardings have just been taken down over the past two weeks and the beautiful storefront of the brand new Hollister Co. store can be seen.

The store is causing such a storm because it symbolises the arrival of A&F in the United Arab Emirates. Helped by Majid Al Futtaim Fashions, an investment group, the brand is going to be expanding into the UAE over the next year. There is already an A&F store planned, although the location of it has not been released as of yet. The Hollister brand is the main focus for expansion as it has a wider target audience, which is helped by the lower price point.

The store features parts of the new design, which was shown at the quarterly earnings presentation back in October. The store design is similar to the Nanjing store which opened last month. I genuinely really like the design of this store, it adds a sort of modern look to the whole brand...












Anyhow, the store opens 10:00AM (UTC+4), 2 January 2014. Two "hot lifeguards" are already at the store, but are notably more covered up than normal! Head down to catch the opening of the new store, or even just to get a picture with the lifeguards!

It sure will be one great opening, and I'll be posting pictures from the opening day soon after!

Are you planning on heading to the new opening? Are you going to be working at the store? Whatever your thoughts on this upcoming great store... Drop a comment below and I'll be sure to get back to you!