LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Friday, January 31, 2014

All About Style! | Abercrombie + Hollister Chinese New Year 2014...

         IN HONOR OF our esteemed Chinese audience and of Abercrombie & Fitch Co.'s rising foundations in China, #THEHOTTESTBLOG welcomes the Year of the Horse in celebration of our second annual 农历新年 (Chinese/Lunar New Year)!

Beautiful and profound, the coincidence of the beginning of the mid-2010s (and of the #NewFuture at the Company) with 2014 as Year of the Horse poignantly ushers sentiment of destiny for thunderously coursing, unyielding progress. Not only are we at the dawn of unprecedented change for the better for the Company in general, but this year will also witness the historic opening of the first Abercrombie & Fitch in mainland China – the imposing A&F Shanghai flagship store on the nation's fashion capital's swanky Nanjing Road West (Nanjing Xi Lu; 南京西路). (The Abercrombie & Fitch brand first arrived in Greater China in 2012 with the landmark inauguration of A&F Hong Kong). With the first international A&F mall-based store to soon follow, and with an already thriving presence of the Hollister Co. brand (with seven locations currently), a glorious future in the Middle Kingdom – already a globally commanding and ever incrementing market – is in foresight.

Monumental on an epic scale even beyond the borders of China, 农历新年 is a moment of consumerism far greater than even Black Friday and Christmas Day combined. With good reason, high-end international retailers well recognize the importance of the traditional Chinese holiday and, in recent times, now pay highly special focus on it when it comes around in effort to entice the significant Chinese consumer.

With notes of A&F Casual Luxury and HCo SoCal SoChill attitude, #THEHOTTESTBLOG shows you stylish and fun ways to dress appropriate in celebration of 农历新年2014...





#ABERCROMBIEHOT



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#INHOLLISTER



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*EDITOR'S NOTE: Dudes, tuck in the tee w/belt for an updated,
stylish, SoCal-prep cool-sophisticated look.




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Stay FIERCE!





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