LAUNCHED IN AUGUST 2010, 'THE SITCH ON FITCH' TITLE SEIZED PUBLISHING IN SEPTEMBER 2015. AN INTELLIGENT, NAVIGABLE ARCHIVE WILL BE MADE AVAILABLE SOON. FOR THE LATEST ON ABERCROMBIE & FITCH BRAND, VISIT @ABERCROMBIE.TSOF ON INSTAGRAM. THANK YOU.

Friday, January 31, 2014

All About Style! | Abercrombie + Hollister Chinese New Year 2014...

         IN HONOR OF our esteemed Chinese audience and of Abercrombie & Fitch Co.'s rising foundations in China, #THEHOTTESTBLOG welcomes the Year of the Horse in celebration of our second annual 农历新年 (Chinese/Lunar New Year)!

Beautiful and profound, the coincidence of the beginning of the mid-2010s (and of the #NewFuture at the Company) with 2014 as Year of the Horse poignantly ushers sentiment of destiny for thunderously coursing, unyielding progress. Not only are we at the dawn of unprecedented change for the better for the Company in general, but this year will also witness the historic opening of the first Abercrombie & Fitch in mainland China – the imposing A&F Shanghai flagship store on the nation's fashion capital's swanky Nanjing Road West (Nanjing Xi Lu; 南京西路). (The Abercrombie & Fitch brand first arrived in Greater China in 2012 with the landmark inauguration of A&F Hong Kong). With the first international A&F mall-based store to soon follow, and with an already thriving presence of the Hollister Co. brand (with seven locations currently), a glorious future in the Middle Kingdom – already a globally commanding and ever incrementing market – is in foresight.

Monumental on an epic scale even beyond the borders of China, 农历新年 is a moment of consumerism far greater than even Black Friday and Christmas Day combined. With good reason, high-end international retailers well recognize the importance of the traditional Chinese holiday and, in recent times, now pay highly special focus on it when it comes around in effort to entice the significant Chinese consumer.

With notes of A&F Casual Luxury and HCo SoCal SoChill attitude, #THEHOTTESTBLOG shows you stylish and fun ways to dress appropriate in celebration of 农历新年2014...





#ABERCROMBIEHOT



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#INHOLLISTER



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*EDITOR'S NOTE: Dudes, tuck in the tee w/belt for an updated,
stylish, SoCal-prep cool-sophisticated look.




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Stay FIERCE!





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