Advantageously situated in the nation's fashion capital (and showpiece of China's roaring and ever rising economic might), A&F Shanghai is a part of the all-new, upscale Jing An Kerry Centre (静安嘉里中心) mix-use development at the bustling commercial heart of the city's Jing'an (静安区) central district. Realized to offer premium offerings in retail, residence, hotel (Jing An Shangri-La), and office space, the Jing An Kerry Centre is addressed at 1515 Nanjing Road West (Nanjing Xi Lu; 南京西路) – a street lined with Shanghai’s most luxurious shopping centers and part of the greater Nanjing Road (南京路) which, stemming perpendicularly from the world-renowned Bund (外滩), ranks as one of the busiest shopping streets on the planet!
We now provide you with an exclusive preview of A&F Shanghai – with which you are able to observe this latter-half year's progress – via the wonderful photography of expat Travis F....
How about that last shot. Strikingly beautiful at dusk...
While the paramount opening in Hong Kong was for setting foot into the greater Chinese market, A&F Shanghai will solidify the foundations of the Abercrombie & Fitch brand in China for the future henceforth. It is from the Pearl of the Orient (as Shanghai is so poetically addressed) that the Casual Luxury purveyor will directly entice with its energy and cool and increment significant awareness of itself across the psyche of the mainland Chinese consumer landscape.
Initially, Abercrombie & Fitch in Shanghai was anticipated to open during the Company's Christmas 2013 fashion season. However, construction circumstances regarding the greater Jing An Kerry Centre development pushed the planned date back. As you can see from that last image above, the Abercrombie & Fitch structure has already neared completion closely in line with original plans.
A&F Shanghai will now most appropriately open in April 2014 – a spring month annually highlighted by fashion spectacle subject to national attention. In past time, the month has kicked off, in new-found tradition, with the annual event of the Dior Haute Couture Spring-Summer presentation in a gathering of esteemed Chinese clients and China's of-the-moment celebrities. Shanghai Fashion Week (上海时装周) then subsequently commences; and if scheduling trends go unchanged in 2014, the fashion week will begin on April 9 and last until April 15. Strategically, promotion of the Abercrombie & Fitch flagship will then gain exclusive preeminence leading up to the now planned opening day on Saturday, April 19, to finish off the month with #ABERCROMBIEHOT FIERCE flair...
P.S. DISCOVER MORE all about A&F上海 (here)!
IS NOW OPEN!
UPDATE (19 APRIL 2014): A&F Shanghai is now open! Read the exclusive opening day report you will only find at #THEHOTTESTBLOG, (here)!
Written content © C.E.R. for The Sitch on Fitch. Research by C.E.R. and Cameron J. for The Sitch on Fitch. Images in this post © Travis F.