LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Wednesday, November 20, 2013

All About Style! | Abercrombie Christmas 2013: An Alternative Classic...

WRITTEN BY DOM, TSOF CONTRIBUTOR


         HI GUYS! HOPE you are all doing well.

As you may know by now, I'm not exactly a fan of the current direction the "look" of A&F is taking. The whole 90's grunge trend, in my opinion, just doesn't work for the brand...it's like trying to shove a square peg into a round hole. The current crop of A&F looks is absolutely some of the worst ever: I seriously question the ability of whoever comes up with them.

However, most appreciatively, the actual merchandise itself this season is some of the best we've seen in a long time! There's a solid selection of outerwear, fleece and sweaters, as well as a fantastic selection of classic and plaid shirts. For the first time in many years, we also have velvet lined tees back – how retro is that? Let's hope the velvet polos return, too (come on A&F)! ...Slowly but surely, we're getting there (A&F-wise, at least).

With that in mind, allow me to suggest to you a few ideas for outfits which evoke the spirit of the A&F of old – classic, American and timeless. More importantly, whilst the destroyed skinny jeans look cool, not all of us can actually squeeze into them – me included! Therefore, I thought it was about time someone showed the classic boot and straight styles some love. Enjoy the cold weather as much as you can!



Click images to view larger!
Only currently instock items listed.










































Outfit cards created by Dom for The Sitch on Fitch.