LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Thursday, September 26, 2013

Comin' Up! Hollister Co. Mall of the Emirates, Dubai...



HOLLISTER IN THE
MALL OF THE EMIRATES
NOW OPEN!

DISCOVER MORE (HERE)


Hey Dudes and Bettys!

You might recall that earlier this year I, fellow contributor Cameron, wrote about Abercrombie & Fitch Co. signing a deal with Majid Al Futtaim Fashion to secure a contract to bring its brands to the United Arab Emirates. (See prior post). News came and went, and nothing much was said about it. But after more developments and some great recent pics from our Irish correspondent, Patrick, there's more to come to know about the first A&F Family brand in the Middle East...

Currently under construction, this special upcoming Pier is being set up inside Dubai's Mall of the Emirates – the region's exceptionally exclusive shopping resort destination. HCo at the Mall of the Emirates will be located in what was previously the old Shoe Citi unit, between Forever 21 and the Spanish chain, Massimo Dutti. The storefront will be two storeys, although there could only be one sales floor, as is the majority standard internationally (though with some exceptions).

Boasting outstanding fashion retail, entertainment, and dining, the Mall of the Emirates is the perfect place for such as an iconic western brand! It's literally a multiple-award winning mecca of utmost quality. The complex already houses brands such as Diesel, DKNY, Guess, Longchamp, Nine West, Tommy Hilfiger, Victoria's Secret, Zara, and Breitling watches just to name a few. The mall is 2.4 million square feet (about 220,000 square meters) and has a 14 screen cinema; a 500 seat theatre; and two adjoining 5-star hotels. And it is also linked to Ski Dubai, an indoor ski resort!

After his trip to Hong Kong (see his A&F Hong Kong pics; the rest coming soon!), Patrick dropped by Dubai and passed by to see HCo's spot with its advertising. Note that it is a pic from Back-to-School 2011 sans exposed bodies and abs...















What do you hope to see from A&F in terms of marketing and operations in the Middle East? What do you think of the location? Drop a comment below and I'll be sure to reply!

Stay FIERCE
~Cameron


Fan-art © Cameron, The Sitch on Fitch


UPDATE (27 December 2013): HCo. Mall of the Emirates opens on January 2 at 10:00 (UAE standard time; UTC+4)!
LABELS , , , , , , , ,