LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Monday, September 9, 2013

A&F Challenge 2013...


On Friday, September 6, Abercrombie & Fitch hosted the 12th annual A&F Challenge philanthropic event at its Home Office campus in New Albany, Ohio. The event opened at 5:00PM (EDT) to registered participants bearing the official A&F Challenge wristband (alcohol wristbands made available with Photo ID for use in closing Party). The 20 mile bike tour and 5K walk/run initiated at 6:00PM and 6:15PM, respectively. There was also the great Kids Challenge Zone, for registered children ages 12 and under, which included a 25-foot rock-climbing wall and an inflatable obstacle course. The Silent Auction also went on encompassing a varied array of notable items also to raise money for charity. Live musical performances for the outdoor concert on Campus were given by California-based indie pop band, Youngblood Hawke, and Canadian electronic music band, Dragonette, with A&F's own music-genius, Ted Keyes, present keeping the Party pumping! Gourmet food and drinks were at the ready, of course, with cool fun, with great people, for an awesome cause... The A&F Challenge 2013 US$1+ million proceeds benefit the Wexner Medical Center of the higher-education research institution, Ohio State University. #RISETOTHECHALLENGE



ABERCROMBIE
O N   I N S T A G R A M
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Official 2013 tee, laces, wristband, water bottle and participant tag.
Also, a pants-piece from the A&F Active line.

Grey is a treat! #WELOVEGREY


Everyone's favorite little one on Campus...


Color up, #WECOMERUNNING! #AF2013LACES


#RISETOTHECHALLENGE in style! #AFSHINE


Our guy Ted keepin' soundwaves hot as people prepped for their event!





Nothin' but smiles on a radiate day!


Youngblood Hawke performing "We Come Running" to a chanting crowd.
 




Drogonette onstage...








Registration for A&F Challenge is closed until next year. However, you can make a secure donation at anfchallenge.org, (here). Also, make sure you get to know A&F's amazing philanthropic effort (here) with profiled insight on its year-by-year incredible success...

Stay FIERCE!
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