LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Friday, April 12, 2013

Aimee in America! | #SoSpring Chiffon dress

Hey Fashionable Dudes&Bettys!

As you all know chiffon is so spring. And this week; I found another new favourite chiffon piece. Or three...




Totally '<3ing' (loving) the Women's Benni dress (US$68, online exclusive) in all three adorable prints- navy dot, blue floral, turquoise dot. They cinch in at the waist and the straps are adjustable. But my favourite details are the sheerness at the collar and super cute bow and cutout in the back.




Complete the look and take the dress from date to coffee to beach. The vintage trench, Alicia Jacket (US$140, online exclusive), is chic and sweet. The shawl cardigan, Jude Sweater (US$68) is comfy and effortless. And when it's finally hot enough (majorly confusing weather still), leave the jacket and sweater at home and hit the beach with the Straw Beach Bag (US$68).

What do you think of the Benni dress? Let me know in the comments below.

Happy Weekend,
Stay Fabulous&FIERCE!
xoxo Aimee ♥
Follow me on instagram @anfandhcogirl_us

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