LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Wednesday, August 29, 2012

Models PROFILED! | The Gorgeous Karlie Kloss!

Supermodel Karlie Kloss for Dior Electric Tropics makeup collection.
Image by Parfums Christian Dior, 2011
Karlie Kloss...she is a star poised for greatness...a supermodel in rise! Countless runway shows, innumerable print ads and photo shoots, and an infinite acclaim of her awe-inspiring character.... Starting her modeling career at a young age, Karlie's first major job was posing for the lens of our beloved photographer Bruce Weber. Before it all, she was Karlie, the cute abercrombie girl at the beach with friends...






Karlie Kloss with Chelsea Ricketts for abercrombie kids.
abercrombie kids photos by Bruce Weber.


Oh, how time has changed into maturity this youthful, gracious flower...

Hailing from Chicago, Illinois, Karlie Elizabeth Kloss was born on 3 August 1992 but grew up in the American suburbs of St. Louis. With grace and beauty, she was a classical ballet dancer as a young girl...something she states helped her in her future in modeling. After her appearance in abercrombie kids, for the famed Weber, Karlie has grown to become a major figure in the fashion modeling world. Supermodel Tyra Banks named Karlie, on Twitter, as her favorite model of the moment. Model and actress Molly Sims furthermore shared her opinion that Karlie would still be captivating the fashion world at the age of 30 because of her classic look. She was only 18 years old at the end of the 2000s, but Vogue Paris had already named Karlie as one of the top 30 models of the decade. Karlie is also ranked by models.com as #3 on its list of the top 50 models of now. It is well fair to say that Karlie Kloss is no longer that little abercrombie girl on the beach with friends... No, she is a women as fierce and determined as her breathtaking persona!

Karlie became a darling and close personal friend of the flamboyant and notorious designer John Galliano; the creative director, from 1996 to 2011, of one of the world's most commanding fashion houses, Christian Dior, as well as the ex-director of his own namesake John Galliano label. Karlie was featured prominently in his romantic, theatrical, and dramatic fashion shows. In fact, she would be the first to walk on out and start the shows with enthralling power embodying the beautiful femininity and romance of Galliano's vision. And apart from her captivating appearances on the Dior runway, she was also highly featured in much of Dior's advertising of its reputable fashion, makeup, and skincare lines. Your editor-in-chief, C.E.R., personally loves Karlie Kloss and is a particular admirer of her work for the house of Dior under Galliano...



Karlie's dramatic beginning to the Dior Fall-Winter 2010 ready-to-wear show.
Presented at the Espace Ephémère Tuileries, Jardin des Tuileries, Paris.  |  March 5, 2010


Dior Fall-Winter 2010 marketing campaign photography.


Opening the Dior Spring-Summer 2011 ready-to-wear show with fierce cool!
Presented at the Espace Ephémère Tuileries, Jardin des Tuileries, Paris.  |   October 1, 2010


Karlie gives a playful, sailor salute to the hundreds of attendees.


Dior Spring-Summer 2011 marketing campaign photography.


Christian Dior Spring-Summer 2011 haute-couture.
Presented at the beautiful Musée Rodin, Paris.  |  January 24, 2011


Capturing the fine detail and grace of Dior Spring-Summer 2011 haute-couture.


Karlie is currently featured as the cover model of British Vogue, September 2012. (If you do not know, the September issue of any fashion magazine is THE most the important of the year). She is also highlighted in the greatest of publications in the fashion industry: the September 2012 issue of American Vogue. It is the biggest issue in Vogue history (coming in at an epic 916 pages), featuring Lady Gaga on the cover, and celebrating 120 years of Vogue. (Both Vogue and A&F turned 120 years old this year; Vogue having been launched on 17 December 1892). In the September 2012 issue, Karlie is one of four models (including Arizona Muse, Joan Smalls, and Liu Wen) featured as the "Fantastic Four":

" 'We're kind of a motley crew,' states Karlie Kloss, the first (and most certainly the last) person to refer to these superstar supermodels in such ragtag terms. But in a way, the model with legs long enough to stretch across the time-space continuum is right. Not because these women could appear anything other than glorious but because they each evoke a different idea of beauty, be it commanding [as Kloss]..." – American Vogue, September 2012, pg.853

Undoubtedly, the great fashion dame Karlie is as much a FIERCE, timeless symbol of great American achievement as is Abercrombie & Fitch...




Kloss in American Vogue, September 2012, pg. 852



Stay FIERCE!


_____________________

This is a fifth in the Models PROFILED! series highlighting previous A&F Co. models that have gone on to become notable figures in the media/modeling/fashion world.

_____________________

Tuesday, August 28, 2012

PERFECT VIEW! The Exclusive Hollister Club Cali Photo Gallery...


SURF THIS SEASON’S
HOTTEST SNAPSHOTS OF THE
SOUTHERN CALIFORNIA FANTASY...





































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The CLUB CALI program is only available in the United States. Check out the CLUB CALI terms and conditions, including more detail on content and offers, (here)!

An HCo Dude in Scotland! | My Amazing Trip to the USA and My Haul of Goods!

Hey Dudes and Bettys! How is everyone?

I'm super busy this week because we've just gone back to school and I've got tonnes of homework! But nevertheless, I'm keeping up to date with all of the latest Hollister and A&F!

Firstly, I want to share that for Summer Vacation I headed over to Florida and New York! It was amazing and the weather was phenomenal! I will definitely be going again! Everything in Orlando and the other cities in Florida is perfect! Everything is so clean and good looking.

I made sure to pop into the A&F and Hollister stores, of course; and the atmosphere in the Hollister and Abercrombie & Fitch stores is so different to here in Scotland. Here it is more relaxed and quiet, but in America it's so busy and loud. There was this one tee that I loved and just had to buy! So I waited in line for 45 minutes (it was a long line...) just to buy this one tee, for only US$20. I know it seems ridiculous, but you couldn't buy this tee in the UK at the time and in that price and so I just HAD to buy it! Haha!

So I went to the Volusia Mall at Daytona Beach - I went to NASCAR as well! - and went into the A&F and Hollister stores there. It was really quiet so it was good to have a look around. So in A&F, I could not find a lot of things that fitted me! The US sizes must be smaller than the UK sizes? as in the UK I fit into A&F. I thought that the Hollister sizes were the same as A&F but they can't be, as I bought loads in Hollister and it all fitted me! The Break Line cologne smells amazing! It is honestly the nicest cologne that I've smelt! I bought it for US$44 (£28, €35) and I use it everyday! I also bought the Breakers Beach and the Manhattan Beach body spray, which was on offer at 4 for US$20 (about £3.16 each!). I've put some photos at the bottom of this post of some items I bought.

I loved Florida and New York, but I didn't have enough time to pop into the EPIC stores though. :(

Secondly, I'm sure that you guys know that there is a LOT of counterfeit A&F and Hollister apparel going around... Well this is what I'm going to talk about in my third post. I want to know your opinion on counterfeit goods, have you ever come across any? I'll tell you about it all next Tuesday!

Until then, stay FIERCE!

~ Cameron











Pictures 1 & 2, from top Left:
– Blue + Black Striped Long Sleeve Tee – Clearance: $8.90
– Neon Yellow Flipflops – Flipflop Sale – $10
– Blue & Red HCo Tee – $14
– White 'Ocean Patrol' Tee – $20
– Grey & Pink HCo Tee – Clearance: $10
– White and Blue Striped HCo Polo – $29
– White & Navy HCo Tee – $14
– Blue Fitch Polo – $59
– Blue Fitch Polo – $59
– Green Moose Polo – Clearance: $35
– White Hollister Tee – $20






Picture 3, from left:
– 2 Navy Hollister Dude Sweatpants – $44 each
– Break Line Cologne – $44
– Hollister Breakers Beach – 4 for $20 ($5 each)
– Hollister Manhattan Beach – 4 for $20 ($5 each)
– Hollister Manhattan Beach – 4 for $20 ($5 each)
– Hollister Breakers Beach – 4 for $20 ($5 each) (missing from picture)
– Hollister SoCal Cologne – $44

Featured Goods of the Week! | August 28 through September 3...







PARTY DOWN THE BLOCK...

ABERCROMBIE & FITCH – MENS
A&F Skinny Jeans
Shown in destroyed dark wash
US$88

Check it out (here)!






BRIGHTEN UP WITH LIVELY FLAIR...

ABERCROMBIE & FITCH – WOMENS
Colorful lightweight scarf
Shown in neon orange
US$34

Check it out (here)!






skippin’ homework for the latest game...

abercrombie – guys
hunters pass shirt
shown in burgundy plaid
US$39.50

Check it out (here)!






fun movie night with your best girls...

abercrombie – girls
april tee
shown in navy
US$19.50

Check it out (here)!






A LITTLE WEST COAST PREP COOL...

HOLLISITER Co. – DUDES
Pacific Polo
Shown in dark pink
US$29.50

Check it out (here)!






BREEZY, SEXY LOVER OF THE BEACH...

HOLLISTER Co. – BETTYS
Orange County Sweater
Shown in heather gray
US$44.50

Check it out (here)!






SPLASH ON A SCENT FOR SOME FUN OUT ON THE TOWN...

GILLY HICKS – FRAGRANCE
Pyrmont Blue Splash (pear, peony, white woods)
Shown in 7.6 FL OZ / 225 ML
US$25

Check it out (here)!

Monday, August 27, 2012

An A&F Girl in Hong Kong! | The Hollister Hysan Opening!!!

❤Hey there boys and girls!!❤

August 25 was probably one of the hottest days in Hong Kong. The sexiest lifeguards all went to Hysan Palace for the HCo opening. Hong Kong is getting hotter and hotter, no wonder the lifeguards weren't wearing any tops LOL!

I arrived at Hysan at 5:30.. All I saw was a long queue and people were queuing up for a pictures with the models outside. Whenever a model lift up a girl, the crowd would go crazy!!

Then I went up in the mall with my friend to check out the new Hollister store, two lifeguards were standing in front of the door, greeting us ladies with their warmest smiles. :) Inside the store, the atmosphere was completely different as compared to the one at Abercrombie & Fitch. When you enter into the store, you'll feel a California beach breeze and the scent was refreshing, its like you've gone to a world of seas and breeze. Beautiful. The staff were properly dressed, and everyone was smiling and dancing on beats! The new collections were placed on a table tidily according to the colours and sizes, of course, as is always the case with the A&F Family...

 Although I only stayed there for twenty minutes due to the horrible crowd, I enjoyed my visit to the latest and coolest Hollister! :)









Someone took his shirt off and took pictures with the lifeguards!!LOL


Gifts received by the lifeguards from the fans:D








Chris Evans!!! Our favorite A&F Boy-Toy on The Sitch on Fitch!






Stay FIERCE! Xx

Saturday, August 25, 2012

Hollister Hysan Place Opening was Awesome, Dude!

Seriously, Hong Kong has been THE hottest place to be at this August! It most certainly has been the focus of a lot of FIERCE activity that kicked off with an insane countdown to A&F Hong Kong and has carried on up to the opening of Hollister's latest shop in this incredible city!

The setting for Hollister's newest beautiful location is the Hysan Place shopping center at Causeway Bay on Hong Kong Island! It's Hong Kong's second Hollister store because...well, because Hollister is just too hot for only one store!

Doors opened at 10:00AM (HKT) and here's all the cool that went down!



Hollister at Hysan Place will be the last opening of an HCo store in Hong Kong. With one store in Kowloon and another on Hong Kong Island, the Company is pretty sure these awesome stores, on either side of Victoria Harbour, will be enough to satisfy Hong Kong's thirst for the fantasy of Southern California by Abercrombie & Fitch...

Stay FIERCE!

P.S. Our A&F Girl in Hong Kong will soon be sharing with you all the fantastic opening!

Friday, August 24, 2012

An A&F Girl in Hong Kong! | The 'A&F Quarterly' Hong Kong 2012 Limited Edition!!!

♡Hey there boys and girls!!!!♡

It's me, Gracey! As mentioned in the post on the 21st August by C.E.R., I got my very own copy of Abercrombie & Fitch limited edition Quarterly!! The book is amazing. And I would love to share it with you guys. :)






The provocative pictures of models posing half-naked - or even fully naked! - are to die for. The photos were all shot by the famous Bruce Weber, of course. After looking through the whole Quarterly, I died (in a manner of speaking, LOL). The models in the pictures are all good looking and their body structures are very divine. Their body language portrayed is very sensual and dare I say arousing. Every single picture in the book gets me hot! :P Here are a few of my favorites, enjoy! xx


















What do YOU think?! Leave a comment for me below! :)

Stay FIERCE!

Wednesday, August 22, 2012

Under Construction! | IMPORTANT Abercrombie & Fitch Dublin Location Updates for August...

Abercrombie & Fitch at 34 College Green...
A good hello to you all from all over the world! This latest post on A&F Dublin is MASSIVELY significant because it brings to everyone interesting new updates including one VERY significant new development. The first two pieces of news come from our good man, Patrick, in Dublin...

First off, the pop-up music store – the one adjacent to the left of Abercrombie & Fitch – is going to be closing business soon, packing up, and leaving. As Patrick informs, the new tenants being sought out for the soon-to-be vacant property are of the more prestigious order. This is considering that the area is being pushed to a more reputable level of retail to bump up its appeal. The opening of Abercrombie & Fitch at 34 College Green is, you could say, the "jewel" of this endeavor, and business in the immediate area will benefit from the attraction of consumers by the A&F Flagship.

Secondly, there is this notice for the retention of  "[the Company's] graphic printed onto the building hoarding" for a time of six months...really just buying more time to keep the advertising up while it continues its construction and "cleaning" process. The poster with the iconic Abercrombie & Fitch shot by Bruce Weber has been up since late-April, but this notice just went up on July 31. Patrick brought up the good question that maybe there may have been complaints? Who knows. And Patrick also pointed out interestingly enough that the Company is active in Ireland under "Abercrombie & Fitch Hollister Ireland, Ltd." Check out the notice for yourself...




Thirdly...well...please refrain from gasping toooo loudly: Abercrombie & Fitch in Dublin will no longer be a flagship store. It was a big shocker during the recent Q2 Fiscal 2012 earnings disclosure. A&F Dublin has been scaled down from flagship store status to a now smaller Tier 1 format due to a "meaningful" reduction in capital expenditures for the planned store. This will make A&F Dublin the first international A&F opening not to be a flagship store. Reasons why? Not clear apart from the given decision to cut back on expenditures and also a more cautious approach to European expansion of the A&F brand. (Earlier in 2012, the Company decided not to sign a contract for its then-planned Barcelona flagship, and plans for a Frankfurt flagship also did not pull through). But take note that A&F Dublin is not the only project to have undergone this scale-back: A&F Seoul, opening in 2013, has also been taken from flagship to Tier 1 store. Tier 1 is the top category in the A&F hierarchy of stores, but A&F Dublin will just not be a "flagship".

Nevertheless, don't let THAT hamper down any feelings of excitement! The FIERCE party is still gonna happen! Abercrombie & Fitch is arriving in Ireland and with its piece of A&F Experience with it...

Stay FIERCE!

Tuesday, August 21, 2012

Hollister Hysan Place Opening Soon... And an A&F Girl in Hong Kong has Some Fun with the Hot Lifeguards!

How's it going, everyone? Apparently, things are still pretty hot in Hong Kong! Abercrombie & Fitch may have opened its historic flagship in HK more than a week ago, but that doesn't mean things have cooled down. Oh no. This upcoming Saturday, August 25, will mark the opening of the second Hollister store in HK! Yes, you see, Hollister has been madly successful in HK and obviously another store is much in order. While the first HCo shop opened in Kowloon back in August 2011, this new shop will be opening on Hong Kong Island in Causway Bay. Causeway Bay happens to be on the right of Central - the area in which A&F opened in the Pedder Building...

Well anyway, some of THE HOTTEST GUYS, who were in Hong Kong for the A&F hype, are now in bright red swim shorts to promote the upcoming wave of Southern California cool upon Causeway Bay! And of course our A&F Girl in Hong Kong had to drop in at the Hysan Place shopping center to check out the fellas! She even got our Abercrombie Boy-Toy Chris Evans and his pals to take this humorous, lighthearted photo with her...






Gracie also had a run-in with one very, very dreamy boy...she recons he's an angel...name is Sam...he was so polite and sweet...






What do you think? Gracie just has too much fun! She also got her own Hong Kong 2012 limited-edition A&F Quarterly earlier this week!!! But that is for her to share with you all!!!

Hollister's second store in Hong Kong opens inside Hysan Place (500 Hennessy Road, Causeway Bay) this Saturday, August 25, at 10:00AM (Hong Kong Time)! Gracie is attending...are you?

Stay FIERCE!

Featured Goods of the Week! | August 21 – August 27...







AT MANDARIN CHINESE CLASS OR TAKING SHOTS AT THE NEARBY BAR...

ABERCROMBIE & FITCH – MENS
Iroquois Mountain Polo – online only
Shown in navy and yellow
US$60

Check it out (here)!






FALL IN LOVE IN A FLORAL AFFAIR...

ABERCROMBIE & FITCH – WOMENS
A&F Super Skinny Ankle Jeans
Shown in navy floral
US$78

Check it out (here)!






keeping warm before the start of morning practice...

abercrombie – guys
owls head mountain hoodie
shown in navy - abercrombie
US$49.50

Check it out (here)!






the abercrombie girl is always classic chic ...

abercrombie – girls
abby sweater – online only
shown in navy
US$49.50

Check it out (here)!






BE A CHAMP OF CALI COOL...

HOLLISITER Co. – DUDES
La Costa Tee
Shown in dark brown genuine leather
US$17.50

Check it out (here)!






SUNSET AFTERNOONS WITH FRIENDS ON HUNTINGTON BEACH...

HOLLISTER Co. – BETTYS
Hidden Hills Jacket
Shown in neon pink
US$59.50

Check it out (here)!






FOR THE SEXY, LIVELY, SPIRITED GIRL DOWN UNDIE...

GILLY HICKS
Lace Skinny Thong Undie
Shown in orange
US$10.50

Check it out (here)!