LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Saturday, May 12, 2012

Hotties on Deck for Gilly Hicks! From Regent Street to Across London-Town...

Celebrating the opening of four Gilly Hicks shops! Are you onboard?!
After the opening of the world's first ever Gilly Hicks flagship store on Regent Street, some of the hottest guy and girl models boarded double-decker buses, custom-decorated for the big day, as so to ride all down the streets of London spreading further cool about the biggest retail opening yet in London!

Their destinations? Bentall Centre (Kingston-Upon-Thames), Westfield Stratford City (Stratford), and Bluewater (Greenhithe, Kent). The models also made their way to what was London's first ever Gilly Hicks at Westfield London mall!

Along the way, there was much waving, smiling, and Down Undie throwing to the crowds of Londeners and tourists. Having underwear thrown at you by packs of shirtless, cheering dudes...now that's some thing one will never forget, mate!

Check out all the fun and hot action...



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Stay FIERCE!


Images in this post were generated from the The hottest Lifeguards on duty Throughout London photo album (here) on the Hollister official Facebook page.
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