LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Sunday, May 13, 2012

Hollister and Gilly Hicks Regent Street, London, Promo Video! Only THE Hottest Highlights...

What's up LONDON!
We were breaking all kinda laws,
We were bouncing of the walls,
The times that we had were the best!

It was arguably the biggest retail opening day London has seen in recent years! On May 12, doors opened to the first international Hollister EPIC flagship store and to the world's first Gilly Hicks flagship! But the paramount craze was expansive in scope spreading throughout all of Greater London with the opening of three furthermore all new Gilly Hicks shops at Bentall Centre (Kingston-Upon-Thames), at Westfield Stratford City (Stratford), and at Bluewater (Greenhithe, Kent) mall. ...As of this moment, London is the city in the world with the highest concentration of A&F Family brands!

Hundreds-upon-hundreds of models and fans gathered at every location – hotspots to the places to be at in London! The incredible day was marked with euphoria and showers of Down Undies!

In honor of the unbelievable day, the Company has released its promotional video of the May 12th event! Check out the totally awesome and fun London just got Hotter video (here) on the official Gilly Hicks Facebook page. If you were at one of the stores on that fantastic day, maybe you will see yourself in the vid! How cool would that be! LOL

Check out the hottest highlights below!









































































































Stay FIERCE!