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Monday, December 19, 2011

Get Prepped, Germany! Abercrombie & Fitch in Hamburg Opens April 26!!!

So FIERCE! Check out the billboard now advertising A&F Hamburg!
Image by TrendyDiary  |  (image source)
Abercrombie ladies & gentlemen, the coolest brand in the world is indeed opening shop in Hamburg on 26 April 2012! Not only that, but A&F went full on and even announced the opening time - 10:00 (Central European Time). It is the first time Abercrombie & Fitch has ever announced an exact opening date and time months in advance! This advertising completely goes against the agonizing months of secrecy of the previous store openings. The strategy is to get the word out even earlier and make this opening huge!

Totally dedicated, Abercrombie & Fitch is really into expanding within the German market! Our fellow Germans much be really stoked to be the only nation in the world, apart from the United States, to have all A&F Brands in their country! How awesome is that?! A&F Düsseldorf just opened this December 2011, and now the brand is gearing up to open another flagship store in just five months! We can all agree that this is pretty huge (and this does not even take into consideration the Munich flagship opening in October READ ABOUT THAT HERE)...

This second German location - A&F Hamburg, specifically addressed at Poststraße 8 - will be housed within the Alte Post structure. Located in the historic center of Hamburg, it's quite a culturally important building. The architect Alexis de Chateauneuf, of French descent, designed the building after the Great Hamburg Fire of 1842. It is called "Alte Post," meaning "old post," in German, because it was originally the home of the city's post office, and later that of the North German Confederation. Various tenants occupied it within the passing decades. In the late-2000s, it began to undergo further renovations which continue on, in part, by Abercrombie & Fitch. Today, Alte Post is recognized as a great example of the distinguishable Nachbrandarchitektur style of Hamburg.

But architecture isn't gonna haul in the consumers on its own! The Alte Post location is noted by its owners, Stenham Properties, as a "prime landmark building in outstanding retail and office location" for being "in the heart of Hamburg's prime retail area." Sounds promising, wouldn't you agree? A&F Hamburg is reportedly going to be offering 2,000 square meters (over 21,000 square feet) of the all-American A&F Lifestyle...

The opening date falls at the start of the Summer fashion season. It's going to be the first time Abercrombie has opened a flagship store in the earlier, warmer part of the year... The hottest summer in Hamburg?! Hell yeah!

Break out those Abercrombie flip-flops and get your wallets ready, Hamburg! Abercrombie & Fitch opens on 28.04.12 at 10:00!!!

Stay FIERCE!

UPDATE (16 April 2012): A&F rescheduled the opening to Saturday, April 28. Read more: Abercrombie & Fitch in Hamburg Opening Rescheduled to April 28!!!