LAUNCHED IN AUGUST 2010, 'THE SITCH ON FITCH' TITLE SEIZED PUBLISHING IN SEPTEMBER 2015. AN INTELLIGENT, NAVIGABLE ARCHIVE WILL BE MADE AVAILABLE SOON. FOR THE LATEST ON ABERCROMBIE & FITCH BRAND, VISIT @ABERCROMBIE.TSOF ON INSTAGRAM. THANK YOU.

Saturday, December 17, 2011

Abercrombie Tells Sorrentino to Drop It and Take a Joke!

Remember when The Sitch on Fitch posted about Mike "The Situation" Sorrentino filing a lawsuit against Abercrombie & Fitch? That was on November 16... Well, A&F has just told him to slow down!

'The Fitchuation' tee
as seen on abercrombie.com
Summer 2010.
Abercrombie has pointed out that its humor tees from Summer 2010, which included phrases like "G.T.L. / You know the deal / Fitch" and "The Fitchuation," are protected under law which "allows parody as a part of free speech." It was all good-humored fun and doesn't step on anyone's legal toes. Furthermore, Sorrentino only applied for the trademarks to "The Sitchuation" and "G.T.L." but does not own any to them at all. His applications, filed after the tees were even sold, were even initially dismissed way back in September 2010. Basically, A&F is telling him he has no solid foundation for the lawsuit and to just drop it.

Oh, and Abercrombie's telling the fist-pumping guy to learn to take a joke!

Stay FIERCE!