Wednesday, December 7, 2011

Dude! Hollister in Edinburgh is Opening Soon!

Look, HCo is opening shop in Edinburgh! | Photo by Oliver
Finally, we can piece together the details about this upcoming location! Yeah, Hollister is now getting ready to open up its fourth shop in Scotland!

The city of Edinburgh is now getting a major piece of the Southern California fantasy and what fan couldn't be more happy! HCo Edinburgh is being set up at 80B George Street (on Edinburgh's major shopping thoroughfare). This address was previously occupied by the British fashion retailer Cruise which moved out in the fall. The design of the Cruise store won the BCO Award back in 2004, but Abercrombie & Fitch now plans on turning it into another aspiration HCo location. Construction has begun. The billboard, featuring model Paddy Mitchell, has already been erected over the facade at ground level to obscure the construction process from the public...

And guess what? HCo Edinburgh may feature an electronic video facade screening live feed of Huntington Beach. An application for development proposed "internal video screens at ground and first floor." The committee then considered the impact that such presentation would have on George Street - the street is conservative and keeps advertising to a minimum. It was finally ruled in a December 6 report that "on balance, the video screens are acceptable." Nevertheless, the electronic display will make a striking contrast against the aged stone architecture...George Street, welcome to the future.

That this globally iconic brand is furthering its presence in Scotland is quite impressive. HCo brought its SoCal cool to Scotland for the first time on 26 March 2010 when it opened in Aberdeen's Union Square. That same year, the second store opened on October 12 at Buchanan Galleries in Glasgow. And it wasn't until 22 October 2011 when Glasgow got another location (this time at Braehead)! Now that the fourth location is upcoming up, it's definitely a sign of the fantastic opportunities for the brand up in Scotland! Very cool.

The opening of Hollister in Edinburgh is actually delayed. And such rescheduling is not rare coming from Abercrombie & Fitch...Dublin now has to wait until 2012 to get its A&F Flagship! Anyway, you can be assure that HCo Edinburgh will open in 2012. Honestly, it is hard to say when but it will definitely be opening in the first half of the year (most likely during the springtime). Whenever that amazing opening date leaks, The Sitch on Fitch will keep you in the know my fellow Dudes and Bettys!


The Sitch on Fitch greatly thanks and appreciates its reader Oliver for contributing to this post!

HCo George Street is NOW OPEN!!!
Do you have photos of the newly opened shop?
If you'd like to share your photos of the newly opened store on this blog, then please email them to
Please include you first name or initials so that you can be credited for your photos.
Only send photos taken by you. Thanks!

UPDATE (12 March 2012): As an anonymous read commented below. HCo George Street will be opening doors at 10:00 in the morning, March 24th! MARK YOUR CALENDARS! Check out the event page on Facebook (here).

UPDATE (23 February 2012): HCo Edinburgh will be opening doors March 24! Read this for more on the opening day: Dude! Hollister in Edinburgh is Opening March 24!

UPDATE (20 February 2012): The store will be opening either the 23rd or 24th of March. Two sources from the shop gave conflicting dates. It's definitely opening either that Friday or Saturday.

UPDATE (20 January 2012): The HCo Edinburgh location is now taking applications online (at for those who live in Edinburgh and are seriously interested. Password is sydney32. The store is listed under "George Street".


  1. Today I was at the opening-event of Hollister Co. Europark (Salzburg, Austria). It was so great.. edinburgh should be amazed about this great news! :)
    Apropos,"electronic video facade".. already seen this ( from GH Oberhausen?

  2. i heart hollister.the dudes are soooooooooooooo hot.and the bettys sexy

  3. How and where do you apply for this job??

  4. Hey, how's it going?! :) You can head on over to for all job applications. Here're the steps:

    1) Go to the website
    2) Select you language of preference (English for you)
    3) You will be asked for a password to continue. The password is: sydney32 And then click "next section"
    4)Then select "United Kingsdom"
    5) The next page will have a drop list of all the stores for which you can curently apply for...

    HCo Edinburgh has not yet been added to the list at this time. However, you can check back periodically if you'd like. IDK when it'll be added. It should be up within a very few weeks. The brand will also be going out recruiting on the town in spring.

  5. The manager or supervisor in the Glasgow store says that is will open in March.

  6. Hi ! I'm in a business School, i live right know in Lancaster but i really often go to Edinburgh because my bro lives there ! And in the end of May i'll be in edinburgh for a long time (3months), so i wanted to know how i could do to work over there in the new hollister whch is openning in March or April !?

    As a Salesman or manager i really would like to work there !
    (I have worked for a French Brand called PRAND for 3 years ! so i know many things about the sales and managing..)

    Thank you very much,


  7. Hey, Cal. How's it going? :) I would suggest you head on over to Follow the instructions in my comment, here on the blog, dated Dec. 16, 2011. When you get to the list of stores on, select "George Street." Here, you'll be taken to where you'll find open positions and applications.

    Hope this helps.

    - C.E.R., editor-in-chief

  8. Hi I have an interview for the Edinburgh store but it didn't say where it was held?

  9. Were you not given a contact number? Unfortunately, I do not have contact information for the HCo Edinburgh location.

    Head on over to the Facebook page for the store and post your question there:

    Hope this helps you out!

    C.E.R., editor-in-chief

  10. do they take on under 16s as a weekend job?

  11. Likely not, nevertheless, you can post your comment on the store's Facebook group page!

  12. I actually enjoyed reading through this posting.Many thanks.

    House, Flats for Sale in Edinburgh

  13. Hollister George Street is openning the 24th of march at 10am !!

  14. Awesome, thanks!

    - C.E.R., editor-in-chief

  15. how do you apply ?

  16. Head on over to

    The password is 'sydney32' and just follow the instructions.

    The store is listed as 'George Street'.

    - C.E.R., editor-in-chief

  17. Do you require a CV when attending an interview at Hollister?

    Kind regards.

  18. The Sitch on Fitch is an independent, fan-run blog. Thus, we take no part in the recruiting and interviewing process...nor any other corporate matter.

    You would do well to ask your question on the store's official Facebook page:

    C.E.R., editor-in-chief

  19. Hi, do you know if Hollister Edinburgh will still be hiring people for the summer?
    I have tried getting on the website but it keeps crashing.

    Thanks :)

  20. Try posting your question on the store's official Facebook group page! It is operated by management of HCo Edinburgh and you'll be able to get a clear answer there:

    - C.E.R., editor-in-chief

  21. Hey.. I have entered the password but it appears as incorrect.. Has it changed? =)

    1. The password has not changed. It is: sydney32

      Try it again. :)

      - C.E.R., editor-in-chief