LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Thursday, February 23, 2012

Dude! Hollister in Edinburgh is Opening March 24!

Paddy is coming down as SoCal cool hits high-tide on opening day!  |  Image by Oliver
Fellow Dudes and Bettys! Break out your flip-flops 'cause the big day is drawing ever near...

The iconic SoCal cool that's taking over the world will finally be opening its doors in Edinburgh on March 24! The day is gonna be perfect! Falling brilliantly on a Saturday, every fan will be able to attend the opening in the morning when the doors officially swing open...

Located at 80B George Street, this Hollister location will be featuring video screens at the facade displaying live feed from Huntington Beach in Southern California. Hollister fans in Edinburgh are understandably excited to finally have an HCo of their own. The brand's been in Scotland since Spring 2010 with currently three shops, but HCo has only been in Aberdeen and Glasgow. 'Bout time the surfer fantasy hit pier in Edinburgh, right?!

Mark your calenders...Saturday, March 24!

Stay FIERCE!

P.S. The shop will most likely open at 9:00 that morning, but the precise hour is not yet settled on. We'll keep you posted.

UPDATE (24 March 2012): Obviously HCo George Street is NOW OPEN!!!

UPDATE (12 March 2012): The shop will be opening its doors at 10:00 in the morning! Get there ahead of time to reserve your good spot in line! Check out the event page on Facebook (here).
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