LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Tuesday, December 6, 2011

This Video Is So AWESOME, HCo Dresden!

One of our readers, Sebastian, actually sent The Sitch on Fitch a link to this video right when it was released on YouTube on December 1...sorry it took so long to share on here. With A&F Düsseldorf and what not...

Anyway, this video is by the team of HCo Dresden in Germany and it is completely AWESOME! It's so nice and fun it brings a smile to your face! :) The video really captures how beautiful and special the uniqueness of an individual is, and it embodies the cool of diversity and friendship, between one another, to create a amazing, progressive team... Really what the world needs. It is seriously a beautiful video and it deserves to be, not just a video for A&F's program, but as a part of a global campaign showcasing the cool of being Together as One...



Congrats to the team of HCo Dresden! You all did a phenonenal job!

P.S. As the video's YouTube page shares, the song in the video is, appropriately, Young Blood by The Naked and Famous. You can see the equally awesome music video for this cool track (here) on YouTube. (How many times can "awesome" be repeated? LOL).

Stay FIERCE!