LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Monday, November 29, 2010

The Land of Down Undies Invades London-Town...Gilly Shop Now Open!!!


The gorgeous Gilly Girls & Guys parade in front of Buckingham Palace in celebration of Gilly's opening London store. (image source)
No other opening as been as grand as the super-bombastic opening day of Gilly Hicks in London!!! Abercrombie & Fitch wanted to make sure that its adorably cheeky cousin would make an impressive day out of November 27th and it totally delivered! The city has nothing on its mind, but Gilly Hicks, as London's signature double-decker buses, hired by A&F, rolled down its streets with hot guys and gals promoting the brand. These beautiful GH representatives threw out 10,000 free Down Undies to the people in the streets as the bus passed them by. Oh yeah, and, starting at 10:00am, the buses carried people from A&F's Savile Row flagship to the GH store located in Westfield mall, all day. The very first 500 people received a AB-vent December 2010 calendar full of festive beefcake and personally signed by A&F model, Alex Cheesman.

The store itself massive! A true Gilly home! It is a beautiful two-levels structure. Check out the Gilly Hicks opens at Westfield Shopping Center! album!!!
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