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Monday, November 29, 2010

The Land of Down Undies Invades London-Town...Gilly Shop Now Open!!!


The gorgeous Gilly Girls & Guys parade in front of Buckingham Palace in celebration of Gilly's opening London store. (image source)
No other opening as been as grand as the super-bombastic opening day of Gilly Hicks in London!!! Abercrombie & Fitch wanted to make sure that its adorably cheeky cousin would make an impressive day out of November 27th and it totally delivered! The city has nothing on its mind, but Gilly Hicks, as London's signature double-decker buses, hired by A&F, rolled down its streets with hot guys and gals promoting the brand. These beautiful GH representatives threw out 10,000 free Down Undies to the people in the streets as the bus passed them by. Oh yeah, and, starting at 10:00am, the buses carried people from A&F's Savile Row flagship to the GH store located in Westfield mall, all day. The very first 500 people received a AB-vent December 2010 calendar full of festive beefcake and personally signed by A&F model, Alex Cheesman.

The store itself massive! A true Gilly home! It is a beautiful two-levels structure. Check out the Gilly Hicks opens at Westfield Shopping Center! album!!!