LAUNCHED IN AUGUST 2010, 'THE SITCH ON FITCH' TITLE SEIZED PUBLISHING IN SEPTEMBER 2015. AN INTELLIGENT, NAVIGABLE ARCHIVE WILL BE MADE AVAILABLE SOON. FOR THE LATEST ON ABERCROMBIE & FITCH BRAND, VISIT @ABERCROMBIE.TSOF ON INSTAGRAM. THANK YOU.

Wednesday, November 24, 2010

A&F Copenhagen Promotional Film: Bouncing to the Rhythm of Jubilant Fun!

Store-greeters at A&F Copenhagen, cute smiles abound! (image source)
If you haven't done so already, you need to check out the awesome A&F Copenhagen Grand Opening video! Quite honestly, it is the most fun of all the promotional videos A&F has released for its flagship stores. Set to the pulsing tune of "The Naughty Song" by Oscillator X, the entire store bounces with jubilent fun. The atmosphere is so charged, warm and cool - how about that! - as the lyrics, "Acting proper is over done...I've been naughty, so don't tell anybody," blast away in a club-like manner. Cute smiles abound around every corner as their hottie owners - the Abercrombie models - ostentatiously dance their gorgeous bodies away to the beat of care-free euphoria. And you really can not help yourself, but smile! Totally fun!!!

Another video (posted on the day of the opening), A&F Flagship Tour on TV2 in Denmark, follows a Danish news reporter inside the flagship before the opening (which is why the store is empty, except for the models).

UPDATE (07/19/11): The video has since been removed from the Abercrombie & Fitch Facebook page. Sorry.