LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Wednesday, November 24, 2010

A&F Copenhagen Promotional Film: Bouncing to the Rhythm of Jubilant Fun!

Store-greeters at A&F Copenhagen, cute smiles abound! (image source)
If you haven't done so already, you need to check out the awesome A&F Copenhagen Grand Opening video! Quite honestly, it is the most fun of all the promotional videos A&F has released for its flagship stores. Set to the pulsing tune of "The Naughty Song" by Oscillator X, the entire store bounces with jubilent fun. The atmosphere is so charged, warm and cool - how about that! - as the lyrics, "Acting proper is over done...I've been naughty, so don't tell anybody," blast away in a club-like manner. Cute smiles abound around every corner as their hottie owners - the Abercrombie models - ostentatiously dance their gorgeous bodies away to the beat of care-free euphoria. And you really can not help yourself, but smile! Totally fun!!!

Another video (posted on the day of the opening), A&F Flagship Tour on TV2 in Denmark, follows a Danish news reporter inside the flagship before the opening (which is why the store is empty, except for the models).

UPDATE (07/19/11): The video has since been removed from the Abercrombie & Fitch Facebook page. Sorry.
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